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Marketing News & Media

Jack in the Box introduces mini cookies

October 6, 2011

Jack in the Box has added mini cookies to its dessert menu.

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Taco Bell's Feed the Beat artists help #BeatHunger

October 5, 2011

Taco Bell's Feed the Beat artists are leveraging their social media networks to raise awareness and donations to end world hunger. The effort is part of Taco…

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Baskin-Robbins teams up with Kraft to fight hunger

October 5, 2011

Baskin-Robbins has teamed up with Kraft Foods to support the Feeding America campaign with an objective of donating 25 million meals to those in need.

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Commentary: Ten lessons the restaurant industry can learn from Steve Jobs

by Alicia Kelso — Editor, QSRWeb.com

Innovator, visionary, entrepreneur always kept a focus on the customer.

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Subway continues partnership with The Biggest Loser

October 4, 2011

Subway Restaurants will continue its partnership with NBC and production company Reveille to highlight the brand during season 12 of The Biggest Loser, which…

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Captain D's appoints local marketing leader

October 4, 2011

Captain D's has named Margo Mize as senior director of local store marketing.

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Boston Dunkin' Donuts challenges guests with SCVNGR game

October 4, 2011

Through October, Dunkin' Donuts is teaming up with SCVNGR to celebrate the chain's new Chicken and Tuna Salad Deli Sandwich offerings. SCVNGR, an interactive…

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Whataburger debuts new marketing campaign

October 4, 2011

Whataburger will launch an all-new marketing campaign during the week of Oct. 10, the chain's first new campaign in nine years.

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Commentary: Digital menus create memorable drive-thru experience

Tips on how to use digital signage to boost drive-thru sales.

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Subway, Sonic turn in effective Q3 ad campaigns

October 3, 2011

Ace Metrix, which measures television advertising effectiveness, has listed its top 10 national ads for the third quarter of 2011. The list is full of food…

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Jack in the Box debuts peel and reveal game

October 3, 2011

Jack in the Box restaurants, GameStop and Dr. Pepper have partnered for the debut of a new peel and reveal game, Jack's Got Game, which offers Jack in the Box…

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Wendy's announces Veterans Advantage discounts

October 3, 2011

Wendy's and Veterans Advantage have partnered for a national military family initiative, providing all Veterans Advantage members special discounts throughout…

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Marble Slab, MaggieMoo's campaign supports Komen for the Cure

October 3, 2011

Marble Slab Creamery and MaggieMoo's Ice Cream is celebrating National Breast Cancer Awareness Month and National Pizza Month in October with two special…

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Baskin-Robbins brings back flavor creation contest

October 3, 2011

Baskin-Robbins is bringing back its online flavor creation contest after a successful debut last year.

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Good Times taps Cheech & Chong for radio campaign

October 3, 2011

Good Times Restaurants Inc. introduced a new radio campaign featuring iconic 1970s comedians Cheech & Chong to promote the QSR chain's limited time…

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Jack in the Box launches Outlaw Burger, Spicy Chicken Sandwich

October 2, 2011

Jack in the Box launched two savory new products today: the Outlaw Burger and Outlaw Spicy Chicken Sandwich.

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Arby's rolls out third Angus sandwich

October 2, 2011

Arby's new Ultimate Angus Philly rolls out today, featuring oven-roasted USDA Choice Top Round Angus beef, thinly sliced in-store daily and served with Italian…

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Del Taco celebrating Tacoberfest

October 2, 2011

Del Taco restaurants are putting a spin on one of Germany's most famous events – Oktoberfest. Beginning on National Taco Day, Oct. 4, and lasting until Oct.

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The beat goes on: Music can make or break customer experience

by Alicia Kelso — Editor, QSRWeb.com

Diverse playlists, volume key factors in guests' intent to return to a restaurant.

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Dunkin' Donuts Facebook contest shines spotlight on coffee fans

September 29, 2011

Dunkin' Donuts has launched a new online contest that offers coffee fans across the country a chance to win an appearance in one of the brand's advertisements.

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