Marketing News & Media
Ritas Italian Ice raises $545K for pediatric cancer research
July 17, 2011
Rita's Italian Ice's sixth annual partnership with Alex's Lemonade Stand Foundation (ALSF) raised a total of $545,000 through in-store paper lemon sales. The…
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El Pollo Loco is feeling the Mexcellence
July 17, 2011
El Pollo Loco is launching a multi-faceted campaign that includes new television and radio ads, social media components and in-restaurant signage, all…
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Popeyes hits 2,000th unit milestone
July 14, 2011
On July 16, Popeyes Louisiana Kitchen will celebrate the opening of its 2,000th restaurant. The landmark opening is in Memphis, Tenn., and is part of the…
read nowMcDonalds Men of McCafe winners introduced
July 13, 2011
An all-star lineup was on hand in New Orleans, La., last week during the Essence Music Festival and for the 2011 McDonald's 365Black Awards.
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Hello Kitty gets a taste of Yogurtland
by Alicia Kelso — Editor, QSRWeb.com
Brands' similar demographics and business philosophies inspire partnership.
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NRA, Healthy Dining launch healthy menu initiative for kids
by Alicia Kelso — Editor, QSRWeb.com
Nineteen restaurant chains sign up as inaugural participants.
read nowChurchs Chicken names SVP, brand marketing
July 12, 2011
Church's Chicken has named Joel Bulger as its senior vice president of brand marketing. Bulger's responsibilities include brand positioning and management…
read nowBaskin-Robbins introduces mini ice cream cones
July 12, 2011
Embracing an increased demand for smaller portion sizes, Baskin-Robbins has introduced new Mini Cones nationwide. The small ice cream cones can be purchased…
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Social media: brand aid ... or brand illusion?
by Lori Walderich — CMO, Top That! Pizza
A few weeks ago, I had the privilege of attending a major social media conference. Naturally I saw it as a great opportunity to pick up new nuggets of wisdom…
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Wall Street Investors Demand ROI - Return on Innovation
by Darrel Suderman — President, Food Technical Consulting
Return on Innovation (ROI), and not Return on Investment is the new demand (and expectation) of Wall Street Investors.
read nowWhite Castle offers 90th birthday commemorative Coke glasses
July 11, 2011
As part of White Castle's yearlong 90th birthday celebration, commemorative Coke glasses are available for purchase to recognize the 90-year partnership…
read nowCarls Jr. marks 70th anniversary, plans Indonesian growth
July 11, 2011
CKE Restaurants Inc.'s Carl's Jr. brand is commemorating its 70th anniversary this month with celebrations and online giveaways.
read nowTaco Bell India taps Ogilvy as AOR
July 11, 2011
Ogilvy, which handles the creative for Yum! Brands' KFC in India, has won the duties of its sister chain Taco Bell without a pitch. Ogilvy's Delhi office will…
read nowDuke Marketing to host Local Store Marketing University
July 11, 2011
Duke Marketing LLC, has announced the launch of its Local Store Marketing University (LSM-U), an educational program devised to enhance restaurant marketer’s…
read nowWhataburger brings back signature Patty Melt
July 10, 2011
Whataburger's signature Patty Melt has returned for a limited time. The customer favorite will be available through Aug. 15 at Whataburger's more than 72…
read nowArby's announces 'Good Mood' casting call
July 10, 2011
Arby's has launched a nationwide Casting Call Video Contest, running now through July 31, in search of a grand prize winner to appear in an upcoming…
read nowHigh consumer perception marks for Subway, Wendys, Chick-fil-A
July 7, 2011
Consumers 18 and older had favorable perceptions of Subway, Wendy's and Chick-fil-A in the first half of 2011, according to YouGov BrandIndex, which measures…
read nowPanda Express launches Garlic Lovers Chicken
July 6, 2011
Panda Express has launched a new, limited-time entrée, the Garlic Lover's Chicken Breast. The stir-fry dish combines a variety of vegetables including…
read nowRaise a pint: McDonalds testing English pub burger
July 6, 2011
McDonald's is testing the English Pub Burger in select markets. The Within the Empier blog first reported the burger spotting at a restaurant in Algonquin…
read nowPinks creates special hot dog for Royal Couples visit
July 6, 2011
Prince William and Catherine, Duchess of Cambridge, plan to work throughout their trip to Southern California, but should they happen to stumble across the…
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