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Marketing News & Media

Sonic brings back Limeades for Learning program

May 5, 2011

To celebrate National Teacher Appreciation Week, Sonic Corp. will once again help provide resources for teachers through its annual Limeades for Learning…

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TCBY to pick up Mother’s Day tab

May 5, 2011

For the fourth year in a row, TCBY will offer free frozen yogurt to moms on Mother's Day, May 8.

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Wendy’s offers kids a ‘Minute to Win It’

May 5, 2011

Wendy's has partnered up with NBC Universal's Television Consumer Products Group to bring "Minute to Win It" experiences to kids' meals.

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Dunkin’ Donuts launches photo mosaic promo

May 5, 2011

Dunkin' Donuts has teamed up with Picture Mosaics LLC to launch a social media-driven promotion in conjunction with its "What Are You Drinkin'" campaign.

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Cadbury's Creme Eggs are the fruit of yesterday's innovation

by Darrel Suderman — President, Food Technical Consulting

Many food executives continue to cultivate a culture of negativity within their R&D; departments and should be pushing the envelope like their brand's fans.

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Captain D’s taps direct marketing partner

May 4, 2011

Captain D's, an affiliate of Sun Capital Partners, has signed an agreement with Vertis Communications to deliver targeted promotional messages to its guests…

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Michigan moms treated to free Dunkin’ Donuts coffee

May 4, 2011

Michigan moms will get a special treat Sunday for Mother's Day. At participating Dunkin' Donuts restaurants throughout the state, moms will be treated to a…

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Cinnabon promotion to honor nurses

May 4, 2011

In appreciation of National Nurses Week, Cinnabon has teamed up with The DAISY Foundation to offer any nurse a free Cinnabon Classic Roll at participating…

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White Castle calls for Hall of Fame Cravers

May 3, 2011

White Castle is now seeking entries for its 11th annual Cravers Hall of Fame Contest.

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Bojangles' sponsoring country musician Tammie Davis

May 3, 2011

Lincolnton, N.C., native and up and coming country musician Tammie Davis has signed a 12-month sponsorship agreement with Bojangles' Restaurants Inc.

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Dunkin’ Donuts brings back Waffle Breakfast Sandwich

May 3, 2011

Dunkin' Donuts first introduced its Waffle Breakfast Sandwich in 2009 to much fanfare. The item returned to the menu last year and now, the chain has brought…

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Webinar to address benefits of cause marketing

May 2, 2011

Cause marketing is a trend taking over the restaurant industry as chains and independent operators alike are focusing more on their local communities.

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Del Taco rolls out chipotle, bacon ranch flavors

May 2, 2011

California-based Del Taco has introduced two bold new sauce flavors – Creamy Chipotle and Bacon Ranch, made with real ranch dressing and bacon.

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Dunkin’ Donuts recruits Boston Red Sox for campaign

May 2, 2011

Canton, Mass.-based Dunkin' Donuts has a major allegiance to Boston sports, having partnered with the Bruins, Celtics and now the Red Sox.

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TCBY launches healthier Super Fro-Yo

May 2, 2011

TCBY has launched its "Super Fro-Yo" frozen dessert line, a new classification of frozen yogurt that features elevated nutritional levels.

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Chick-fil-A among chains testing sweet potato fries

May 2, 2011

Chick-fil-A is testing sweet potato waffle fries beginning this week in the Philadelphia market.

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Baskin-Robbins strikes gold with new flavor

May 2, 2011

Baskin-Robbins has rolled out its newest flavor for May: the Golden Oreo Gold Rush. May's Flavor of the Month blends lemon custard ice cream and Oreo icing…

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Executive Summary: Restaurant State of the Industry Report 2011, Part I: Food and Beverage

This Executive Summary, written by Fast Casual editor Valerie Killifer, summarizes the findings of the new 109-page report "Restaurant State of the Industry…

Presented by FastCasual.com

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New Mountain Dew Coolatta now available at Dunkin’ Donuts

May 1, 2011

Dunkin' Donuts is doing the Dew in a whole new way. The chain has partnered with PepsiCo to introduce the new Mountain Dew Coolatta at restaurants nationwide.

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Carl’s Jr. and Hardee’s launch Stars for Troops Campaign

May 1, 2011

CKE Restaurants Inc., parent company to Carl's Jr. and Hardee's restaurant chains, launches the Stars for Troops fundraising campaign this week at…

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