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Marketing News & Media

McDonald’s customers’ data compromised

December 12, 2010

McDonald’s is scrambling to clean up a potential customer data security breach by an unauthorized third party. The quick-service giant issued an alert on its…

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BK offers a two-for holiday deal

December 12, 2010

Burger King Corp. is playing the role of Santa’s little helper this holiday, offering two Original Chicken Sandwiches for the price of one.

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KFC U.K. gets fresh

December 9, 2010

KFC U.K. has shifted its focus to fresh. In doing so, two units are testing a new layout design that includes in-store images and videos highlighting the…

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QSRweb.com’s Top 10 of 2010

by Alicia Kelso — Editor, QSRWeb.com

It’s been quite a roller coaster year for the quick-service industry. Restaurants continued to dig out of the economic mess, posting modest improvements; the…

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KFC "So Good" Santa to give away buckets of prizes

December 8, 2010

Does your city deserve a visit from Santa? That's what KFC is asking its fans this holiday season.

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Spice up the holidays with a Bojangles' gift card

December 7, 2010

Bojangles' gift cards are now available for customers to use at the brand's restaurants across the United States.

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Happy Meals safe in Superior City

December 7, 2010

As it turns out, the Grinch will avoid Superior City, Wisc., after all. A proposal pitched by a city council member to ban the inclusion of toys in…

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Australian QSRs under fire for direct mailing practices

December 6, 2010

Quick-service chains across the country have been feeling the heat to healthy-up their kids’ meals or stop using toys to attract younger customers. But…

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Arby’s taps BBDO as AOR

December 5, 2010

Arby’s Restaurant Group Inc., a subsidiary of Wendy’s/Arby’s Group Inc., has chosen BBDO New York as its national advertising agency of record.

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Auntie Anne's heads to Japan

December 2, 2010

There's a new twist to Tokyo's Ikebukuro train station. Auntie Anne's Pretzels recently opened at the location, under the operation of master franchisor AA…

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Ripple effect? Another kids' meal ban pitched

December 2, 2010

As the city of San Francisco struggles to compromise in the recent vote to ban kids' meals that don't meet certain guidelines, another city is grappling with…

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Off with his head: Dunkin' Donuts survey reveals gingerbread habits

December 2, 2010

In honor of National Cookie Day, Dec. 4, Dunkin' Donuts conducted its annual holiday survey asking which part of the gingerbread man cookie customers eat first.

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Baskin-Robbins makes the holidays velvety

December 1, 2010

To celebrate the holidays, Baskin-Robbins has announced Red Velvet Cake as its December Flavor of the Month. The flavor has a mild chocolate cake taste with…

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KFC winner ‘got the grades’ and the cash

December 1, 2010

A Twitter-savvy 17-year-old from Long Beach, Calif., will follow the path of higher education courtesy of the KFC Colonel’s Scholars program.

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Krispy Kreme rings in the holidays, tests delivery

November 30, 2010

Time to hang the wreaths and build the snowmen. Or, eat them.

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Many still reluctant to invest in social media

by Alicia Kelso — Editor, QSRWeb.com

November 30, 2010

The simpler times of yesteryear included marketing plans that covered radio, television and public relations channels. Then came digital messaging. Now, chains…

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Seattle’s Best lightens up

November 29, 2010

Seattle’s Best Coffee, which supplies java for quick-service giants Subway and Burger King, is introducing a lighter roast.

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31 and counting Baskin-Robbins announces flavor finalists

November 29, 2010

Baskin-Robbins has selected the 10 finalists in its national online flavor creation contest. The winning flavor will be featured in shops nationwide in June…

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ZhuZhu Pets take over Burger King

November 29, 2010

For a limited time, Burger King Kids’ Meals will feature ZhuZhu Pets. Four characters will be introduced each week for four weeks, giving kids the chance to…

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BK Canada customers get whiplash

November 28, 2010

Burger King Restaurants of Canada have turned up the heat just in time for Old Man Winter. New to the lineup is the Whiplash Whopper, the spiciest burger to…

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