Marketing News & Media
Jamba Juice turns up the heat on smoothie wars
August 10, 2010
Jamba Juice has already responded to the McDonald's smoothie launch with a tongue-in-cheek ad introducing its fake "cheeseburger chill smoothie." The ad…
read nowWendy's taps Bravo Group to market to growing Hispanic segment
August 9, 2010
Wendy's International, Inc. has named Bravo Group to engage and attract the more than 45 million Hispanic consumers in the United States. Bravo Group is…
read nowBBQ Cheddar Burger back on Whataburger menu
August 9, 2010
As Whataburger continues to celebrate its 60th anniversary this month, the restaurant has reintroduced its BBQ Cheddar Burger to all of its 700-plus locations…
read now
What's New in Retail Food Innovation?
by Darrel Suderman — President, Food Technical Consulting
QSRs should embrace new distribution channels and co-branding opportunities.
read nowChurch's Chicken spices things up with new menu item, ad campaign
August 8, 2010
Church's Chicken has turned up the heat, launching its new "Spicier Spicy Chicken" today.
read now
QSRs join the par-tea
by Alicia Kelso — Editor, QSRWeb.com
Menus make room for non-carbonated beverages, with tea making the biggest splash.
read nowAd agency recognized for milestone relationship with McDonald's
August 5, 2010
Columbus, Ohio-based Fahlgren Advertising was recognized at McDonald's annual marketing conference in Chicago for its 35-year relationship with the restaurant…
read now
Fro-yo concept 16 Handles relies heavily on customer interaction
by Alicia Kelso — Editor, QSRWeb.com
Manhattan-based store ready for franchise growth.
read nowCampaign launched to curb Happy Meal marketing tactics
August 4, 2010
The Campaign for a Commercial-Free Childhood launched a crusade this week demanding that McDonald's stop using Marvel comic book heroes to market its Happy…
read now
Sweet Tea-light: Chick-fil-A sets Guinness record
August 4, 2010
Chick-fil-A gave "super size" a whole new meaning on Wednesday, setting a Guinness World Record by creating the world's largest sweet iced tea.
read now
East Coast Wings develops QSR prototype
In a report issued July 20, the NPD Group stated that QSR unit counts are down 1 percent within the past year.
read now
Buzzworthy ... or just "buzzare"?
by Lori Walderich — CMO, Top That! Pizza
A friend of mine owns cats. She says they’ve never made any noise as horrible as that emitting from the creatures she calls Quiznos Kitties of the Damned…
read now
Taco Bell's menu additions inspired by authenticity
August 1, 2010
Taco Bell's menu expands today, with the introduction of its Cantina Taco line. The Cantina Tacos are available with fire-grilled chicken, Carne Asada steak or…
read now
Burger King goes pop
by Alicia Kelso — Editor, QSRWeb.com
New packaging initiative emulates Andy Warhol-inspired art.
read now
Commentary: Take advantage of menu labeling's marketing potential
by Lori Walderich — CMO, Top That! Pizza
The menu labeling mandate offers a prime opportunity for brand challenge.
read nowDiscovery Channel's Shark Week hooks Long John Silver's
July 29, 2010
YUM! Brands' Long John Silver's has once again signed on as sponsor of the Discovery Channel's popular "Shark Week" franchise.
read now
Aloha to Culver's new ButterBurger
July 28, 2010
Culver's will soon add the Luau Burger to its lineup of signature ButterBurgers. The Hawaiian-themed item was conceptualized by Aana Blalock of Rapid City…
read nowMcDonald's announces new fundraising program to benefit Ronald McDonald House
July 27, 2010
A new fundraising program, coupled with an online campaign effort, has been launched by McDonald's specifically to benefit its Ronald McDonald House Charities.
read nowWhataburger seeking original players from 1950s baseball team
July 26, 2010
This is a special year for Whataburger, as the chain marks its 60th anniversary. In celebration of the milestone, Whataburger is conducting a multi-state…
read nowWendy's International tags DemandTec to drive customer loyalty
July 25, 2010
DemandTec, Inc. has been chosen to provide its predictive merchandising, marketing, trade and shopper analytics solutions for Wendy's International.
read nowSubscribe
Get the latest news and resources from QSR Web.
Recent Posts
