El Pollo Loco welcomes back the Queso Crunch Burrito

July 22, 2010

El Pollo Loco has kicked things up a notch with the reintroduction of its limited-time-only Queso Crunch Burrito. The item first appeared briefly in 2008, and…

Ice cream industry faring relatively well

by Alicia Kelso — Editor, QSRWeb.com

Collectively, we just endured the hottest June on record. Ever. Perhaps, then, it’s no wonder we’re all ravenously craving ice cream.

KFC campaign raises more than $4 million for breast cancer research

July 21, 2010

KFC's "Buckets for the Cure" campaign, which kicked off in April, raised $4.2 million for the Susan G. Komen for the Cure foundation. The foundation…

U.K. calls foul on Burger King ad

July 21, 2010

Turns out size matters, and Burger King's Tendercrisp chicken burger isn't as big as British consumers might think it is.

Dairy Queen pulls out the big guns for Children's Miracle Network partnership

July 21, 2010

Horse and carriage; love and marriage; kids and ice cream. Dairy Queen has mastered the latter formula, sponsoring various initiatives specifically to raise…

Carl's Jr. introduces summer-inspired salad

July 20, 2010

Each summer brings a glimpse into what it must be like year-round in sunny Hawaii. Carl's Jr. has used this inspiration by offering Hawaiian summer promotional…

Whataburger celebrates diamond anniversary

July 20, 2010

Texas entrepreneur Harmon Dobson opened a small burger stand in Corpus Christi 60 years ago. He called it "Whataburger" because he believed that is what…

Blimpie introduces lighter menu

July 19, 2010

Blimpie has introduced its new menu line, "The Lighter Stuff," encouraging healthy, active lifestyles. The menu became available in all participating Blimpie…

McDonald's cancels free Smoothie promotion

July 18, 2010

Those hoping to experience McDonald's Corp.'s new fruit smoothies for free will have to pay for the frozen treats after all.

Taco John's goes all digital with new customer loyalty program

July 18, 2010

No need to track your points or pay an unscheduled visit to Taco John's to be part of its customer loyalty program. The Mexican chain has launched "My Town…

Burger King Canada to limit kids' meals sodium content

July 15, 2010

Almost two years after Burger King Corp. announced it was limiting sodium in all of its kids' meals advertised to children under 12 years old, Burger King…

Marble Slab launches new prototype

Marble Slab Creamery has completed the last component in its rebranding strategy with the development of a new prototype. The reimaged stores are intended to…

A Leg Up on Legislation

by Lori Walderich — CMO, Top That! Pizza

How to keep your brand one step ahead of the law.

KFC tries to lure competitor employees with free sandwich

July 14, 2010

KFC is focusing on portable options as part of its turnaround plan and apparently hopes to leverage some of the buzz from its Double Down limited-time-offer…

Suit claiming KFC coupon fraud moves forward

July 12, 2010

KFC hoped to generate a strong trial for its grilled chicken in May 2009 when it partnered with Oprah Winfrey for a downloadable coupon offer for a free meal.

BooneOakley launches first campaign for Bojangles'

July 12, 2010

Bojangles' Restaurants is combining old with the new in the first campaign created by its new by advertising agency BooneOakley. The campaign draws on old TV…

Wendy's expects strong ROI from salad investment

July 8, 2010

Wendy's is confident that its new premium salad line will pay off for the brand. The company has invested in new equipment, sourcing of fresh ingredients and…

KFC to swap vuvuzelas for free Doublicious

July 8, 2010

KFC has launched its latest marketing stunt to promote its newest offering. As the company repurposes its infamous Double Down into the Doublicious sandwich…

Burgerville launches latest seasonal LTOs

July 8, 2010

Pacific Northwest-based Burgerville is known for its seasonal offerings. This month signals the return of its most popular seasonal menu offerings: Walla Walla…

Skinner: CSPI Happy Meal suit threat frivolous

July 7, 2010

McDonald's CEO Jim Skinner sent a letter Wednesday to the Center for Science in the Public Interest responding to the agency's threat to sue the quick-serve…