Marketing News & Media
Rocky Mountain High Brands expanding sales internationally
January 10, 2017
Rocky Mountain High Brands is expanding internationally with sales locations in Hong Kong and Shanghai. The health conscious food and beverage concept…
read nowFishbowl links with Android Pay for easy loyalty and coupon redemption
January 10, 2017
Fishbowl, a customer engagement platform provider for the restaurant industry, has announced an integration with Android Pay to provide easy loyalty, coupon…
read nowIce cream brands scoop out year's new flavors
January 5, 2017
Winter can't freeze the ice cream-centered QSRs out there from churning out new flavors and other enticements to lure even the frostiest amongst us off the…
read nowEl Pollo Loco campaign makes LA connection
January 5, 2017
L.A. ... for Gladys Knight and the Pips, it just proved "too much for the man." While Wang Chung could only manage to "live and die" there. But to fire-grilled…
read nowTaco Bell CMO sole restaurant industry player on NRF Top 25 list
January 5, 2017
Taco Bell Chief Marketing Officer Marisa Thalberg was the only restaurant industry leader named to the National Retail Federation's 2017 list of 25 people…
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Why Dominos and Papa John's sales are up in a food service downturn
by Jennifer Wiebe — Marketing Manager, Speedline Solutions
Why are some pizza chains thriving in an overall economic downturn for the restaurant industry? The answers speak volumes about today's customers' demands.
read nowTaco Bell responds to customers with New Year's resolutions
January 4, 2017
Taco Bell is kicking off 2017 with a series of "resolutions" to its customers and employees, reflecting the kind of brand responsiveness increasingly demanded…
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Freshii's devilish promo rewards customers for ditching QSR gift cards
by S.A. Whitehead — Food Editor, Net World Media Group
The latest promotion from Freshii — which officially classifies itself as a "health casual" brand — is taking direct aim at its fast food competitors by…
read nowDunkin' goes deep (south) with help from Drew Brees
January 4, 2017
Dunkin' Donuts has partnered with New Orleans Saints Quarterback Drew Brees and existing franchisee, Vik Patel, to develop up to 69 sites in New Orleans, Baton…
read nowCulver's pays melty homage to the pride of Wisconsin
January 3, 2017
Already renowned for its frozen custard, Culver's is hanging its hat on dairy again to kick off the new year. According to a news release, the chain in…
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The lucky 13: Twitter features to maximize restaurant marketing
by Seshu Madabushi — Founder & CEO, mKonnekt
Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands…
read nowDollar dogs at Hot Dog on a Stick this January
December 29, 2016
Hot Dog on a Stick is offering $1 turkey or veggie dogs every January Tuesday as part of a customer appreciation promotion that incorporates social media and…
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'If in doubt, leave it out': The lessons in Cinnabon's Carrie Fisher tweet
by S.A. Whitehead — Food Editor, Net World Media Group
Cinnabon's poorly received social media post about Carrie Fisher, upon her death this week, has restaurant leaders talking about how best to prevent such…
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Cinnabon unleashes wrath of internet over Fisher tweet
by S.A. Whitehead — Food Editor, Net World Media Group
Cinnabon is struggling today with a problem that haunts just about every restaurateur in the digital age after the company's social media managers posted what…
read nowBrands usher in 2017 with LTOs
December 28, 2016
All around the fast food universe, chains are preparing to be reborn as newer, better versions of themselves when the new year starts at midnight Saturday.
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Are you accounting for those holiday gift cards correctly?
by Dustin Minton — National Restaurant Practice Co-Leader, BDO USA, LLP
For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these…
read nowHot, sweet, buttery bites o' meat return to Church's
December 21, 2016
Church's Chicken is bringing back honey-butter biscuit tenders as a LTO to kick off the new year, beginning on Monday, Jan. 2, according to a news release.
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A 'post mortem': Looking back at 2016's hard-learned lessons
by S.A. Whitehead — Food Editor, Net World Media Group
Experts weigh in on the eight lessons they learned in 2016 about the fine art of running a restaurant.
read nowKFC pops up puffy new store in Portland
December 21, 2016
KFC in Portland, Oregon, is taking the whole idea of the pop-up store to its most literal conclusion today when the chain "pops up" what is expected to be the…
read nowJust as money runs out for the holidays, BK meal deal runs in
December 21, 2016
Burger King is offering a little wallet relief for the holiday, by featuring a $3.99 Whopper Jr. Meal Deal, according to a news release. The LTO includes a…
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