Marketing News & Media
How to romance customers out of Valentine's Day dollars
by Cherryh Cansler — Editor, FastCasual.com
Coming up with attractive and creative Valentine's Day promos can be a challenge when nearly every restaurant on the planet is competing for the consumer’s…
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Happy Pizza Day ... particularly you, Texas, Michigan
by S.A. Whitehead — Food Editor, Net World Media Group
Pizza Marketplace wishes you a Happy Pizza Day. And just for kicks, we thought we'd share a little list that Welcomemat Services sent our way about which…
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Taco Bell TV spot puts breakfast on front burner
February 6, 2017
Taco Bell wants a bigger bite of the breakfast action, so it's pushing its dollar breakfast burrito in a new campaign that puts the brand strongly in the…
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A&W promo taps into Academy Awards popularity
February 3, 2017
In 23 days, this year's Academy Awards will take place in Tinseltown, but A&W is using the annual movie-centric event to kick up a little stardust of its…
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Jack in the Box's response to healthful-eating craze: bacon butter
February 2, 2017
Jack in the Box has an LTO that may just pull Homer Simpson's paunchy animated body right out of our television screens.
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Big brands hoping to score with a variety of marketing tactics on Super Bowl Sunday
by S.A. Whitehead — Food Editor, Net World Media Group
Brands will fight for their piece of the pie on what the USDA describes as the No. 2 food holiday of the year. Fifteen percent — or about 48 million people …
read nowLong John Silvers at war with itself
January 31, 2017
There is not a lot of competition in the QSR seafood race, but Long John Silver’s is apparently still in the mood for a rumble. It introduced a competition…
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Snow, sweets and Super Bowl: February is a marketer's dream
by Seshu Madabushi — Founder & CEO, mKonnekt
From Super Bowl Sunday to Valentine’s Day Tuesday, February may be the dead of winter in the Northern hemisphere, but this second month of the year is still…
read nowWhataburger debuts updated sauces, ketchups
January 30, 2017
Which condiment brand "makes everything taste better" has a fan wanting it to "run through my veins," and was called the "best on the planet?"
read nowPistons All-Star Drummond signs on as Halo brand ambassador
January 27, 2017
Halo Burger is partnering with Detroit Piston's All-Star Andre Drummond, who will serve as the brand's first spokesperson, according to a news release. Aside…
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Seizing the media opp: Tricky, but potentially very rewarding
by S.A. Whitehead — Food Editor, Net World Media Group
Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week…
read nowCarl's Jr. gives $60K to high school graduates
January 24, 2017
Sixty winning students will receive $1,000 to go to a college or vocational school of their choice thanks to Carl's Jr., according to a press release. The 18th…
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4 Facebook factors to face down for maximum brand impact
by Seshu Madabushi — Founder & CEO, mKonnekt
With 1.8 billion active users each month, nearly one-third of whom are in that golden 25-to-34 demographic, Facebook is a potential source of restaurant gold…
read nowCaptain D's names CMO
January 17, 2017
Captain D's has named former Papa John's, Arby's and Pizza Hut marketing executive, Bob Kraut to its top marketing spot, according to a news release. As the…
read nowThe 'Castle' will seat you now …
January 13, 2017
True love — American-style — according to White Castle equals little square burgers. To that end, the chain has opened reservations for its 26th annual…
read nowArby's brings Nebraska something 'deer' to its cornhusking heart
January 12, 2017
Nebraskans can sure make a stink when there is the potential for venison on the dinner table. Just ask Arby's leadership.
read nowNestle Toll House Cafe by Chip pushes sweet and salty in season of love
January 12, 2017
The Café by Chip chain is tapping into the widespread yearning this time of year for customers to seek sweets for their sweeties, by rolling out a line-up of…
read nowWendy's LTO gets right to the meat
January 12, 2017
In a nod to meat-lovers, Wendy's 4 for $4 Meal LTO can now be ordered with the chain's Double Stack sandwich crammed full of a quarter-pound of beef, according…
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World's oldest QSR rebrands, expands in US
by S.A. Whitehead — Food Editor, Net World Media Group
The time may never be more ripe for 118-year-old Yoshinoya to hit a growth spurt in the U.S. The brand's U.S. CEO offers insight into what's coming as the…
read nowDel Taco kicks off year with cash- and calorie-saving deals
January 11, 2017
Del Taco is pushing its turkey tacos and other so-called "Eat Well with Del" items this new year as great ways for those who've resolved to either save…
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