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Marketing News & Media

5 ways restaurants can turn tech into success strategy

Restaurant chains often struggle with the technology decision-making process, but experience is clear on what works and what does not. Following are five best…

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Cousins Subs VP lays out growth plans

Jason Valentine,  VP of Operations of Cousins Subs, chats about cultivating franchise relationships, employee engagement, the brand's new look and food safety…

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Study: Customer data is growing player in restaurant marketing

December 16, 2016

Research from Winterberry Group found that guest data plays a key role in the way restaurants handle challenges, including increased competition, declining…

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Dippin' Dots and Doc Popcorn's co-branding key to chain's growth

December 16, 2016

Dippin' Dots and its sister brand, Doc Popcorn, just adjourned the first co-branded annual franchisee conference for the two concepts, in Las Vegas, according…

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Former Captain D's employee opens location in Myrtle Beach

December 15, 2016

 A new Captain D's unit has opened in Myrtle Beach with franchisees, Scottie Smith and Robert Brooks at the helm, according to a press release. Smith…

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MicroSale releases $49-a-month POS system

December 14, 2016

A cheap, tablet-based POS system for small restaurants is now available from MicroSale POS Systems, according to a press release. It comes with an…

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Milwaukee man lands Cousins Subs sweepstakes prize

December 14, 2016

A Milwaukee, Wisconsin, man scored big in Cousins Subs' Bucky's Bash sweepstakes, as part of the Wisconsin-based brand's dedication and support for University…

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Captain D's brings back health-conscious menu

December 12, 2016

Captain D's is reintroducing its Captain's D-Lites menu with a number of under-500 calorie offerings, such as the wild Alaskan salmon and the blackend tilapia.

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El Pollo Loco opens 1st Grand Prairie location

December 12, 2016

Citrus-marinated chicken cooked over an open flame grill debuted in Grand Prairie, Texas for the first time, thanks to El Pollo Loco's newest location…

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Santa Central Sunday at White Castle

December 8, 2016

White Castle is setting itself up this Sunday as Santa Central. From 11 a.m. to 2 p.m. at locations nationwide, Santa will stop in for the fifth straight year…

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Everything old is new at original Youngstown Arby's

December 7, 2016

Arby's returned to its roots today in Youngstown, Ohio, reopening across the street from the chain's first location, a 10-seat drive-in unit opened in 1964, by…

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5 ways to attract the under-tapped teen consumer

As the restaurant industry faces among the lowest annual revenues since 2008, the teen market represents a bright spot in future spending. For the restaurant…

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What to learn from DC pizza brand's fake news nightmare

by S.A. Whitehead — Food Editor, Net World Media Group

The potentially brand-ending effects of rumor in the Internet age became painfully evident Sunday when a fake news report connected to Washington D.C's…

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Dunkin' Donuts ends 2016 with a promotional 'bang'

December 6, 2016

New flavors, free coffee and a NHL sponsorship are all signs that Dunkin' Donuts fully intends to go out of 2016 with a marketing "bang." Aside from the bevy…

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McDonald's adds cheese curds in Wisconsin

December 1, 2016

McDonald's has partnered with its cheesiest supplier yet: the Wisconsin Milk Marketing Board, according to a press release. This week, all 290 McDonald's…

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El Pollo Loco debuts mobile ordering app

December 1, 2016

El Pollo Loco's online ordering platform and mobile app, developed in partnership with Olo, has officially launched. According to a press release, it includes…

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Fast Casual Summit: 4 questions restaurant brands must answer

by S.A. Whitehead — Food Editor, Net World Media Group

At last month's Fast Casual Executive Summit outside Los Angeles, restaurant marketing consultant Gerry O’Brion said the difference between winners and losers…

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Villa taps Lauren Liuzzi for digital marketing position

November 29, 2016

Lauren Liuzzi will be Villa Restaurant Group's new communications and digitial marketing strategy manager, according to a press release.  

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Brandmuscle publishes 3rd edition of 'The State of Local Marketing Report'

November 29, 2016

The third edition of The State of Local Marketing Report published several surprising findings and gave a blueprint for success to national and global brands…

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