Marketing News
McDonald's salads eyed as possible source of parasitic illness
July 13, 2018
McDonald's salads are being eyed as the possible source of a parasite that has sickened more than 35 people since mid-May, according to public health officials…
read nowBaskin-Robbins 'freaks' out on Ice Cream Day
July 12, 2018
Sunday, for the ice cream-ignorant, is National Ice Cream Day, and Baskin Robbins is using it as the launch pad for Freak Shakes. The LTO runs through the end…
read nowA&W's North American stores 'afloat' in root beer giveaways
July 10, 2018
The ship has come in for root beer fans from the tip of Florida to the top of Canada, not to mention the root beer-centric brand, A&W, itself, which has…
read nowCold Stone scoops up random acts of free ice cream
July 9, 2018
Cold Stone Creamery will start a week of free ice cream giveaways nationwide this week in the scorching heat of Tempe, Arizona, as part of its thirtieth…
read nowQSR location data use: It's a matter of loyalty
July 5, 2018
More than two-thirds of QSR marketers — 69 percent — plan to increase their use of location data over the next two years, mostly to enhance their loyalty…
read nowQSR IT growth centered on few key areas through 2024
July 5, 2018
Zion Market Research has completed an overview of the worldwide QSR IT market that shows that this area of the business has become a major service…
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KFC's original 'man in the white coat' to make cameo on 'General Hospital'
July 2, 2018
The white-coated doctors of the long-running soap opera, "General Hospital," will be joined this Friday — a.k.a. National Fried Chicken Day — on the ABC show…
read nowKrystal's CMO launches millennial-centered ad campaign
June 28, 2018
The Krystal Company recently hired the former global marketing vice president at Moe's Southwest Grill, Dominic Losacco, to refresh the brand and launch a new…
read nowChurch's Chicken LTO basked in booze, black pepper
June 26, 2018
Church's Chicken has launched a spicy, boozy LTO dubbed Bourbon Black Pepper Smokehouse Chicken, available through July 29.
read nowRussian leader calls Burger King ad creators "hellish people of the fast-food chain"
June 22, 2018
A Russian social media advertisement placed by Burger King that has since made global news evoked an apology from the brand this week. In the promotion, the…
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Del Taco rebrands with 'fresh' focus
June 21, 2018
Del Taco is launching a brand refresh that puts the emphasis on value, freshness and heightened hospitality. It all builds off what it says is the brand's…
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KFC's latest LTO is pickle-fried chicken
June 21, 2018
Pickles are having their day, and KFC wants in on the action before anything goes sour, introducing what it calls a "very limited-time" item — pickle- fried…
read nowTaco Bell adds a $2-value offering for summer
June 21, 2018
Taco Bell is riding the value train into summer with a $2 Duo that pairs the triple melt burrito with a Baja blast or other beverage, available nationwide…
read nowAuntie Anne's asks fans to choose 30th birthday flavor
June 19, 2018
Auntie Anne's is turning the big 3-0 and is asking customers to choose its newest flavor, which it will announce June 26 and serve as an LTO. The voting is…
read nowPlanet Smoothie offers 2 hours of free smoothies June 21
June 18, 2018
The first day of summer — a.k.a. June 21 — also happens to be National Smoothie Day. and to pay appropriate homage, Planet Smoothie is giving away free…
read nowArby's now a world record-holder ... twice
June 15, 2018
Five acres. That's the size you have to beat if you want to capture the record for the world's largest advertising poster, according to Guiness World Records…
read nowAuntie Anne's raising funds for cancer research
June 14, 2018
Auntie Anne's is partnering for the seventh year with Alex's Lemonade Stand Foundation to fund childhood cancer research, a news release said. Since…
read nowExtra Crispy Colonel to tell grads: Failures are 'stepping stones' to success
June 14, 2018
Extra Crispy Colonel has gone all "Pomp and Circumstance" on us as he will deliver the commencement address this Friday night, June 14, to the 2018 graduates…
read nowSonic's summer is all about pickles, chicken
June 12, 2018
Summer at Sonic means snow cone slushes, and this year one of those slushes means "pucker up." The brand this week ushered in four snow cone flavors, including…
read nowBojangles stirs a little online action into its 'sweet tea'
June 8, 2018
Bojangles is jumping on the beverage bandwagon in the run-up to this Sunday, National Iced Tea Day, by offering a 32-ounce sweet tea for one buck all weekend.
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