Marketing News
Preaching to the choir: KFC launches $10 bucket deal
March 15, 2011
KFC has launched its “10-piece 10 Buck Sunday Bucket Deal,” offering 10 pieces of Original Recipe, Extra Crispy or Kentucky Grilled Chicken for $10 plus tax on…
read nowWienerschnitzel wraps new hot dog line in bacon
March 15, 2011
Marking its 50th anniversary this year, Wienerschnitzel has proven it knows what stands the test of time. It’s no wonder, then, that the chain has embraced…
read nowGreat American Cookies searches for the best moms
March 13, 2011
Great American Cookies has launched its inaugural search for the “Great American Mom,” which will take place from March 15 through May 10.
read nowWhite Castle marks 90th anniversary
March 10, 2011
White Castle officially marked its 90th birthday Thursday, kicking off a year of celebrations and promotions.
read nowWAND Corp.s Digital Restaurant wins content award
March 10, 2011
WAND Corporation’s Creative Team “Digital Mojo” earned a Content Award at the Digital Signage Expo in Las Vegas in February.
read nowWhataburger rolls out Whatacatch fish tacos
March 9, 2011
Whataburger is embracing the busiest time of the year for seafood consumption with its launch of the Whatacatch fish taco and spicy tartar sauce. The item be…
read nowArbys new jingle focuses on roast beef
March 8, 2011
Arby’s has launched a YouTube production to coincide with its new advertising campaign “It’s Good Mood Food,” launched earlier this month.
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CKE Restaurants fan wins The Green Hornets Black Beauty
March 8, 2011
Carl’s Jr. and Hardee’s, owned by CKE Restaurants, have named a grand prize winner of their “The Key to Black Beauty” promotion, which began in November.
read nowTaco Bell introduces Pacific Shrimp Burrito
March 8, 2011
Starting this week, Taco Bell’s popular Pacific Shrimp Taco will return to menus for a limited time. The item made its debut in March 2010 after a successful…
read nowFoursquare ups restaurant-marketing ante
March 8, 2011
Foursquare has developed a new version of its application that will include a new “explore” button in place of its current "tips" section.
read nowRitas Italian Ice plans spring giveaway
March 7, 2011
Rita’s Italian Ice is preparing for its 19th annual First Day of Spring Free Ice Giveaway. In celebration of the season change, Rita’s will offer customers a…
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Burger King Stackers added to Value Menu
March 7, 2011
Burger King Corp. has added its Single, Double and Triple Stackers to the Value Menu. The chain is now offering its flame-broiled beef sandwiches for $1, $…
read nowSubway India taps new AOR
March 6, 2011
Subway India has named Delhi-based McCann Erickson India as its new agency of record. The company will work with the chain to focus on its multi-media approach…
read nowBradfordLawton named Taco Cabanas AOR
March 6, 2011
San Antonio-based BradfordLawton has been named as Taco Cabana’s creative agency of record after an extensive review that included a number of Dallas and…
read nowHot dog! SONIC unveils four new flavors
March 3, 2011
SONIC, America’s Drive-In, has rolled out four new premium beef hot dogs, all of which add a twist to the ballpark classics.
read nowDear Nashvillians: Churchs Chicken is sorry
March 3, 2011
Atlanta-based Church’s Chicken has offered the people of Nashville, Tenn., an apology for “not delivering on a promise of exceptional customer service and…
read nowDunkin Donuts mobile campaign targets Boston sports fans
March 3, 2011
Dunkin’ Donuts has launched a location-based mobile marketing campaign for fans of Boston sports teams. The Canton, Mass.-based company implemented the Scvngr…
read nowHas Ronald McDonald been demoted?
March 2, 2011
While McDonald’s continues diversifying its menu, focusing on Angus burgers and McCafe drinks, and modernizing its restaurants with WiFi and fireplaces, Ronald…
read nowBaskin-Robbins having a lucky March
March 2, 2011
Baskin-Robbins’ newest flavor creation, Lucky Mint, has rolled out just in time for the St. Patrick’s Day celebrations. The offering features mint chocolate…
read nowCellit researches mobile marketing tips
March 2, 2011
Chicago-based Cellit, a provider of mobile customer relationship management (CRM) systems for restaurants, analyzed more than 25 million text messages sent to…
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