Marketing News
Taco Cabana launches 4 Under 400 Calories bowls
January 9, 2011
Those watching their waistlines should be excited about Taco Cabana’s new menu options that fall below the 400-calorie mark.
read nowYogurtini expands in Missouri
January 6, 2011
Yogurtini Self-Serve has opened its third Missouri location in about six months after announcing its new franchising program.
read nowKFC seeking innovative ideas from fans
January 5, 2011
Highlighting KFC’s sauceless, no-mess Hot Wings, the chain is looking for creative, inspiring or charitable ideas from its fans on how to repurpose its…
read nowTCBY marks 30th anniversary with new flavor
January 5, 2011
In 1981, TCBY frozen yogurt opened its doors for the first time in Little Rock, Ark. Founded by Frank and Georgia Hickingbotham, TCBY’s original trademark was…
read nowBaskin-Robbins welcomes 2011 with chocolate
January 4, 2011
Baskin-Robbins has introduced its first new flavor of 2011 – Chocolate Escape.
read nowCarls Jr. and Hardees tap new AOR
January 3, 2011
Los Angeles-based David & Goliath has been named as the new agency of record for CKE Restaurants, parent company of Carl’s Jr. and Hardee’s brands.
read nowDunkin Donuts shines spotlight on fans, coffee
January 3, 2011
Dunkin’ Donuts has launched a new advertising campaign focusing on its fans and revolving around the “I’m Drinkin’ Dunkin’” theme.
read nowKrispy Kreme gets dark
January 3, 2011
Krispy Kreme has launched two new, limited-time items that are sure to please chocolate lovers just in time for Valentine’s Day.
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McDonalds accused of violating privacy
December 29, 2010
McDonald’s is one of four companies accused of using their Internet ads to mine for consumer data, including websites visited, and ultimately invading the…
read nowLegends of McRib video winner named
December 28, 2010
Some passion for the McDonald’s McRib and a little video dexterity earned Sawyer Frye, 22, a trip to Germany and $10,000. The Carthage, N.C., man won the grand…
read nowTaco Bell celebrates bowl season in the end zone
December 27, 2010
As we eagerly wait to see if Oregon or Auburn will be crowned college football king in the Bowl Championship Series (BCS) game Jan. 10 in Glendale, Ariz., Taco…
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Carls Jr. and Hardees launch comprehensive mobile app
December 27, 2010
As restaurant chains increasingly add mobile application programs, online loyalty rewards and location-based marketing to their repertoire, CKE Restaurants has…
read nowChurchs Chicken offers up a snack
December 27, 2010
Church’s Chicken has added the Chicken Mini Sandwich to its menu. The hand-held, portable item was launched behind strong consumer demand and after a…
read nowMcDonalds names multicultural marketing veep
December 27, 2010
McDonald’s USA has promoted Edgardo A. Navarro to its vice president, multicultural marketing position, effective Jan. 4. In his new role, Navarro will lead…
read nowJack in the Box goes big for New Years
December 27, 2010
Jack in the Box has launched a Jumbo Deal combo meal in celebration of the New Year. The combo meal, available for $3.99 plus tax, includes a Jumbo Jack…
read nowSonic taps Zenith as creative partner
December 22, 2010
In May, Sonic Corp. outlined a number of initiatives to boost sagging sales. Among those efforts were a new media plan that "did more with less;" a plan that…
read nowMcRib craving translates into $1 million
December 21, 2010
Jonathan Kehoe, a 29-year-old former construction worker from West Allis, Wisc., just outside of Milwaukee, has won the $1 million grand prize in the…
read nowMcDonalds teams up with Discover Michigan Skiing
December 20, 2010
Michigan McDonald’s restaurants are encouraging its customers to hit the slopes this winter. Twenty-three ski facilities in the Wolverine State have teamed up…
read nowPopeyes brings a little Louisiana to Smryna, Ga.
December 20, 2010
Popeyes Louisiana Kitchen has opened its first restaurant in Smyrna, Ga. The new unit is operated by National Restaurant Development Inc., owned by Aziz Hashim.
read now2011 U.K. foodservice trends predicted
December 20, 2010
The United Kingdom has welcomed many American brands to its soil. Chains such as KFC, McDonald’s, Burger King, Chipotle, Starbucks, Domino’s and Papa John’s…
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