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Marketing News

KFC retains brand image control

January 31, 2011

On Monday, Judge Leo E. Strine Jr. of the Delaware Court of Chancery ruled that KFC and its franchisees must compromise on brand image and advertising…

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Popeyes’ franchisee hosting MDA campaign

January 30, 2011

Sailormen Inc., the largest domestic franchisee of Popeyes Louisiana Kitchen restaurants, is sponsoring a campaign to raise money for the Muscular Dystrophy…

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Gone fishin': El Pollo Loco introduces fish tacos

by Alicia Kelso — Editor, QSRWeb.com

January 27, 2011

El Pollo Loco will add fish tacos to its lineup this weekend. The new menu item will come in two varieties: Classic Baja and Spicy Avocado. They will be…

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Baskin-Robbins taps into customer base for flavor innovation

January 25, 2011

Baskin-Robbins will introduce its new Bunches of Crunches flavor nationwide in June. This is no ordinary "Flavor of the Month" for the brand, however.

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Cold Stone extends partnership with Jelly Belly

January 24, 2011

Cold Stone Creamery today announced a 3-year extension of its licensing partnership with Jelly Belly Candy Company.

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Where’s the beef? Taco Bell sued on behalf of all consumers

January 23, 2011

Beasley, Allen, Crow, Methvin, Portis & Miles P.C., a Montgomery, Ala.-based law firm, has filed a lawsuit against Taco Bell, claiming it misleads…

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Three cheers for Pretzelmaker’s video contest

January 20, 2011

Pretzelmaker has launched an online video contest, “Cheer with a Twist,” geared toward cheerleaders across the country and playing on the brand’s “freshness…

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Winter doesn’t deter iced coffee cravings

January 20, 2011

Although conducted smack dab in the middle of winter, a new survey by Dunkin’ Donuts unearthed a big craving for iced coffee.

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MTV show too racy for Taco Bell

January 20, 2011

Taco Bell’s commercials have rarely been mundane. The company gave us a talking Chihuahua, a comic book-inspired Super Delicious Ingredient Force and Charles…

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McDonald’s renews partnership with NHL

January 19, 2011

McDonald’s USA has renewed its agreement as a partner of the National Hockey League. In doing so, the quick-service chain positions itself as title sponsor for…

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Cupid aims at White Castle

January 19, 2011

For the 21st year, White Castle is accepting reservations for Valentine’s Day. Couples can enjoy a candlelit dinner complete with special menus, tableside…

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Hardee’s salutes military families

January 19, 2011

Hardee’s restaurants in the North Carolina market have raised nearly $95,000 for the Patriot Foundation, which supports children of military families and…

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Regional McDonald’s Co-op taps Riester marketing firm

January 18, 2011

The California Central Coast McDonald’s Advertising Co-op has named Riester as its full-service marketing firm.

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New to the Marble Slab menu: Tiramisu ice cream

January 17, 2011

If Cupid has a dessert preference, it is probably Tiramisu. Marble Slab Creamery is celebrating Valentine’s Day by giving away a free sample of its new…

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Cold Stone introduces Yogurt Bar

by Alicia Kelso — Editor, QSRWeb.com

January 16, 2011

Cold Stone Creamery is embracing the yogurt craze. The ice cream giant is rolling out a new yogurt concept that will be incorporated into existing stores…

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Yum! extends Kentucky Derby partnership

January 16, 2011

Yum! Brands has extended its partnership with Churchill Downs Inc. to continue as presenting sponsor of the Kentucky Derby.

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A&W connects with Packers receiver Greg Jennings

January 13, 2011

To celebrate the National Football League playoffs, Green Bay Packers wide receiver and playoff team captain Greg Jennings and A&W Restaurants have teamed…

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Subway tests falafel; adds health tips to website

January 11, 2011

While several fast casual restaurants have successfully played on the Greek food concept, Subway appears to want in on the game. According to the chain's…

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Pretzelmaker adds a twist to drink menu

January 11, 2011

Pretzelmaker has added Lemon Twist to its line of blended drinks. The new flavor offers a tart and refreshing zest of lemon in a cool, blended drink.

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Burger King launches stuffed burger

January 10, 2011

Burger King Corp. has introduced its new Jalapeño & Cheddar BK Stuffed Steakhouse burger.

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