Marketing News
Dunkin' Donuts kicks off 'peel-n-reveal' game
August 21, 2018
Dunkin' Donuts is launching its peel-off prize game for the second year. From Aug. 27 through Oct. 15, customers who buy a large or extra-large drink (aside…
read nowKFC says 'make it a double'
August 21, 2018
Kentucky Fried Chicken partnered with the "world's strongest man" to haul in its new Double Crispy Colonel sandwich in a "big" way. The chain's offering has a…
read nowMcDonald's kicks it up a notch with new chicken LTO
August 17, 2018
McDonald's is adding a new chicken offering to the menu for a limited time in the U.S. Sweet N' Spicy Honey BBQ Glazed Tenders become available the week of…
read nowCinnabon partners with Holiday Inn Express on breakfast
August 16, 2018
Cinnabon has struck up a novel approach to getting the brand out to the masses through a partnership with Holiday Inn Express. The relationship will put…
read nowPanda Express uses popular LTO to usher in new app
August 15, 2018
Panda Express is bringing back a fall favorite, Honey Sesame Chicken Breast, for a limited time and using the opportunity to launch the chain's new app, a news…
read nowSubway partners with global food network to innovate 'locally relevant' menus
August 7, 2018
Gobal QSR chains often face challenges when it comes to developing trendy menus, but Subway hopes to overcome them by partnering with an online food and travel…
read nowKFC dubs Seinfeld's 'George' as new 'Harland'
August 6, 2018
The actor, who will eternally be "George" to old Seinfeld addicts, is now turning into "Harland," as in Col. Harland Sanders. Actor, comedian and director…
read nowDunkin' Brands caps off profitable Q2 with major mobile payment news
July 26, 2018
Dunkin' Donuts U.S. President and CEO David Hoffmann said the company's so-called "Blueprint for Growth" has been its guiding light to a path that it hopes…
read nowGrubHub acquires LevelUp
July 25, 2018
GrubHub dropped a bit of a news bomb amidst its Q2 financial results, announcing that it had signed an agreement to acquire Boston-based mobile diner…
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KFC taps cats to hawk chicken today
July 17, 2018
Can cats sell chicken? KFC certainly thinks so. That's why the brand has created a giant automated "Colonel-esque" cat toy to handle the job during a…
read nowMcDonald's salads eyed as possible source of parasitic illness
July 13, 2018
McDonald's salads are being eyed as the possible source of a parasite that has sickened more than 35 people since mid-May, according to public health officials…
read nowBaskin-Robbins 'freaks' out on Ice Cream Day
July 12, 2018
Sunday, for the ice cream-ignorant, is National Ice Cream Day, and Baskin Robbins is using it as the launch pad for Freak Shakes. The LTO runs through the end…
read nowA&W's North American stores 'afloat' in root beer giveaways
July 10, 2018
The ship has come in for root beer fans from the tip of Florida to the top of Canada, not to mention the root beer-centric brand, A&W, itself, which has…
read nowCold Stone scoops up random acts of free ice cream
July 9, 2018
Cold Stone Creamery will start a week of free ice cream giveaways nationwide this week in the scorching heat of Tempe, Arizona, as part of its thirtieth…
read nowQSR location data use: It's a matter of loyalty
July 5, 2018
More than two-thirds of QSR marketers — 69 percent — plan to increase their use of location data over the next two years, mostly to enhance their loyalty…
read nowQSR IT growth centered on few key areas through 2024
July 5, 2018
Zion Market Research has completed an overview of the worldwide QSR IT market that shows that this area of the business has become a major service…
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KFC's original 'man in the white coat' to make cameo on 'General Hospital'
July 2, 2018
The white-coated doctors of the long-running soap opera, "General Hospital," will be joined this Friday — a.k.a. National Fried Chicken Day — on the ABC show…
read nowKrystal's CMO launches millennial-centered ad campaign
June 28, 2018
The Krystal Company recently hired the former global marketing vice president at Moe's Southwest Grill, Dominic Losacco, to refresh the brand and launch a new…
read nowChurch's Chicken LTO basked in booze, black pepper
June 26, 2018
Church's Chicken has launched a spicy, boozy LTO dubbed Bourbon Black Pepper Smokehouse Chicken, available through July 29.
read nowRussian leader calls Burger King ad creators "hellish people of the fast-food chain"
June 22, 2018
A Russian social media advertisement placed by Burger King that has since made global news evoked an apology from the brand this week. In the promotion, the…
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