Doing digital signage right

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The retail food industry depends on suggestive selling and upselling, according to restaurant franchisee and digital signage provider Ernest Koury, and when…

Beacon technology enabling restaurant commerce and communication

With geo-triggered ordering, customers make their order in advance and the order gets pushed to the kitchen only when the customer walks in.

Wendy's aims to be a 'stronger global player'

by Alicia Kelso — Editor, QSRWeb.com

The company continues its mobile ordering beta test and is approaching loyalty aggressively.

4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

Portillo's sets a standard without big marketing budgets

Few brands develop a difference and execute it so well that knockoff attempts never come close to the original’s level.

Wearable technology brings a new world of opportunity to the restaurant industry

Wearables are combining the computing power of smartphones with the convenience of the accessories we put on every morning.

Burger King's 'fewer, more impactful' menu launch strategy lifts sales

by Alicia Kelso — Editor, QSRWeb.com

The brand will introduce its mobile app, including couponing, payments and geotargeting, nationwide at the end of this month.

5 insights from mobile restaurant customers: The new shopper mindset

The increasing use of smartphones is changing the consumer landscape significantly, particularly for restaurant purchasing.

McDonald's ruling holds franchisors accountable for franchise employee allegations

by Alicia Kelso — Editor, QSRWeb.com

The National Restaurant Association claims the decision will impede job creation and create 'big business.'

How QSRs and fast casuals are fighting for market share

The QSR segment satisfies customers based on speed and accuracy, and the food is cheap and easy to consume on the go.

Breakfast, beverage competition gets a grip on Dunkin’s sales

by Alicia Kelso — Editor, QSRWeb.com

The quarter marked Dunkin’ Donuts’ highest afternoon guest count on record, and weekly sales in June reached the highest volume.

Turning social media likes into restaurant traffic

by Alicia Kelso — Editor, QSRWeb.com

Offer customers something, like a discount or a recipe, in return for their like.

McDonald’s points finger at marketing for sales shortfall

by Alicia Kelso — Editor, QSRWeb.com

As part of its operations reset initiative, the chain has started to see order accuracy improvements.

How two QSRs leverage Walmart locations for brand exposure

Walmart customers are similar to Checkers and Philly Pretzel Factory customers in their quest for value, speed and convenience.

LevelUp's new StartUp program aimed at limited-service restaurants

by Will Hernandez — Editor, NetWorld Media Group

Consumers don't become comfortable making mobile payments until their third transaction.

Taco Bell breakfast generating up to $120K in incremental sales

by Alicia Kelso — Editor, QSRWeb.com

In less than six months, the brand's breakfast business is above breakeven and is about 7 percent of the menu mix.

Are Millennials really that hard to please?

Exceeding expectations on food taste is the best way to assure a great experience across generations.

Holy jalapeno! How hot will menus get?

by Alicia Kelso — Editor, QSRWeb.com

Sriracha, according to CCD Innovation, is in 2014 what chipotle was in 2009.

Taco Bell jumps on protein bandwagon with Power Cantina launch

by Alicia Kelso — Editor, QSRWeb.com

The new menu, and the marketing strategy behind its launch, is geared toward the 18 to 34 age group.

Why your employees are frustrated with you (and what you can do about it)

Restaurants that run a reactive culture operate hour to hour, putting everyone behind and causing frustration with employees and guests.