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Features

Why restaurants should embrace mobile payment with iPhone 6 and PassBook

By combining NFC with finger touch recognition technology, Apple is able to offer NFC payment securely inside PassBook, making PassBook more relevant than…

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Popeyes plans to leverage employee engagement to sustain growth

by Alicia Kelso — Editor, QSRWeb.com

CEO Cheryl Bachelder said human capital, focused on both employees and guests, is a compelling, profit-driven strategy.

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McDonald's, Subway named as initial Apple Pay partners

by James Bickers — Editor, Networld Alliance

The new mobile wallet eliminates the need for a magstripe, instead generating a single-use, unique number for each transaction.

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How to survive the protein craze

Cutting costs by creating limited time offers or new menu items that scale down the serving of animal protein could be interesting to test with consumers.

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Business lessons from the late founder of Chick-fil-A

by Alicia Kelso — Editor, QSRWeb.com

Cathy believed the key to success was 'taking care of the customer' and treating each of them like the most important person in the world.

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Using big data to get a big mobile strategy in place

Operators can now collect valuable information about their customers, find micro segments, create predictive analytics, and pass that value on.

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Restaurants jump on selfie bandwagon to engage Millennial consumers

by Alicia Kelso — Editor, QSRWeb.com

A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.

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Will Burger King’s competition take advantage of merger backlash?

by Alicia Kelso — Editor, QSRWeb.com

Fans, politicians are calling for a boycott of Burger King after company establishes Canadian headquarters.

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Burger King, Tim Hortons seal merger deal

by Alicia Kelso — Editor, QSRWeb.com

Despite early media reports, executives from both brands insist their M&A agreement is not about a tax inversion.

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A thing for wings

by Brenda Rick Smith — Editor, Networld Media Group

From QSRs to sports bars, wings are on menus everywhere. Why?

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5 reasons restaurants should offer gift cards

Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.

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#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

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Why investors are eating up food delivery services

Partnering with a delivery service frees up restaurant owners to focus on food and experience while still expanding their customer base.

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Arby's redefines target audience after year-long review

by Alicia Kelso — Editor, QSRWeb.com

The chain has ramped up the number of new products in test four-fold in the past four years.

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The consumer experience evolution

Order-ahead solutions, like mobile/online ordering, are boosting restaurants' average checks by 15-plus percent.

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Doing digital signage right

by

The retail food industry depends on suggestive selling and upselling, according to restaurant franchisee and digital signage provider Ernest Koury, and when…

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Beacon technology enabling restaurant commerce and communication

With geo-triggered ordering, customers make their order in advance and the order gets pushed to the kitchen only when the customer walks in.

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Wendy's aims to be a 'stronger global player'

by Alicia Kelso — Editor, QSRWeb.com

The company continues its mobile ordering beta test and is approaching loyalty aggressively.

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4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

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Portillo's sets a standard without big marketing budgets

Few brands develop a difference and execute it so well that knockoff attempts never come close to the original’s level.

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