5 reasons restaurants should offer gift cards

Gift cards are a low-cost marketing tool that can help any size restaurant boost sales, order values and profit margins, and can deepen customer relationships.

#CONNECTsummit14: Beacons offer immediacy, simplicity and context

Beacons are powerful tools, enabling marketers to push the right message to the right person in the right place at the right time.

Why investors are eating up food delivery services

Partnering with a delivery service frees up restaurant owners to focus on food and experience while still expanding their customer base.

Arby's redefines target audience after year-long review

by Alicia Kelso — Editor, QSRWeb.com

The chain has ramped up the number of new products in test four-fold in the past four years.

The consumer experience evolution

Order-ahead solutions, like mobile/online ordering, are boosting restaurants' average checks by 15-plus percent.

Doing digital signage right

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The retail food industry depends on suggestive selling and upselling, according to restaurant franchisee and digital signage provider Ernest Koury, and when…

Beacon technology enabling restaurant commerce and communication

With geo-triggered ordering, customers make their order in advance and the order gets pushed to the kitchen only when the customer walks in.

Wendy's aims to be a 'stronger global player'

by Alicia Kelso — Editor, QSRWeb.com

The company continues its mobile ordering beta test and is approaching loyalty aggressively.

4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

Portillo's sets a standard without big marketing budgets

Few brands develop a difference and execute it so well that knockoff attempts never come close to the original’s level.

Wearable technology brings a new world of opportunity to the restaurant industry

Wearables are combining the computing power of smartphones with the convenience of the accessories we put on every morning.

Burger King's 'fewer, more impactful' menu launch strategy lifts sales

by Alicia Kelso — Editor, QSRWeb.com

The brand will introduce its mobile app, including couponing, payments and geotargeting, nationwide at the end of this month.

5 insights from mobile restaurant customers: The new shopper mindset

The increasing use of smartphones is changing the consumer landscape significantly, particularly for restaurant purchasing.

McDonald's ruling holds franchisors accountable for franchise employee allegations

by Alicia Kelso — Editor, QSRWeb.com

The National Restaurant Association claims the decision will impede job creation and create 'big business.'

How QSRs and fast casuals are fighting for market share

The QSR segment satisfies customers based on speed and accuracy, and the food is cheap and easy to consume on the go.

Breakfast, beverage competition gets a grip on Dunkin’s sales

by Alicia Kelso — Editor, QSRWeb.com

The quarter marked Dunkin’ Donuts’ highest afternoon guest count on record, and weekly sales in June reached the highest volume.

Turning social media likes into restaurant traffic

by Alicia Kelso — Editor, QSRWeb.com

Offer customers something, like a discount or a recipe, in return for their like.

McDonald’s points finger at marketing for sales shortfall

by Alicia Kelso — Editor, QSRWeb.com

As part of its operations reset initiative, the chain has started to see order accuracy improvements.

How two QSRs leverage Walmart locations for brand exposure

Walmart customers are similar to Checkers and Philly Pretzel Factory customers in their quest for value, speed and convenience.

LevelUp's new StartUp program aimed at limited-service restaurants

by Will Hernandez — Editor, NetWorld Media Group

Consumers don't become comfortable making mobile payments until their third transaction.