Wearable technology brings a new world of opportunity to the restaurant industry

Wearables are combining the computing power of smartphones with the convenience of the accessories we put on every morning.

Burger King's 'fewer, more impactful' menu launch strategy lifts sales

by Alicia Kelso — Editor, QSRWeb.com

The brand will introduce its mobile app, including couponing, payments and geotargeting, nationwide at the end of this month.

5 insights from mobile restaurant customers: The new shopper mindset

The increasing use of smartphones is changing the consumer landscape significantly, particularly for restaurant purchasing.

McDonald's ruling holds franchisors accountable for franchise employee allegations

by Alicia Kelso — Editor, QSRWeb.com

The National Restaurant Association claims the decision will impede job creation and create 'big business.'

How QSRs and fast casuals are fighting for market share

The QSR segment satisfies customers based on speed and accuracy, and the food is cheap and easy to consume on the go.

Breakfast, beverage competition gets a grip on Dunkin’s sales

by Alicia Kelso — Editor, QSRWeb.com

The quarter marked Dunkin’ Donuts’ highest afternoon guest count on record, and weekly sales in June reached the highest volume.

Turning social media likes into restaurant traffic

by Alicia Kelso — Editor, QSRWeb.com

Offer customers something, like a discount or a recipe, in return for their like.

McDonald’s points finger at marketing for sales shortfall

by Alicia Kelso — Editor, QSRWeb.com

As part of its operations reset initiative, the chain has started to see order accuracy improvements.

How two QSRs leverage Walmart locations for brand exposure

Walmart customers are similar to Checkers and Philly Pretzel Factory customers in their quest for value, speed and convenience.

LevelUp's new StartUp program aimed at limited-service restaurants

by Will Hernandez — Editor, NetWorld Media Group

Consumers don't become comfortable making mobile payments until their third transaction.

Taco Bell breakfast generating up to $120K in incremental sales

by Alicia Kelso — Editor, QSRWeb.com

In less than six months, the brand's breakfast business is above breakeven and is about 7 percent of the menu mix.

Are Millennials really that hard to please?

Exceeding expectations on food taste is the best way to assure a great experience across generations.

Holy jalapeno! How hot will menus get?

by Alicia Kelso — Editor, QSRWeb.com

Sriracha, according to CCD Innovation, is in 2014 what chipotle was in 2009.

Taco Bell jumps on protein bandwagon with Power Cantina launch

by Alicia Kelso — Editor, QSRWeb.com

The new menu, and the marketing strategy behind its launch, is geared toward the 18 to 34 age group.

Why your employees are frustrated with you (and what you can do about it)

Restaurants that run a reactive culture operate hour to hour, putting everyone behind and causing frustration with employees and guests.

Carvel celebrates the past with modern shoppe design

by Alicia Kelso — Editor, QSRWeb.com

Digital menu boards have been added to draw more attention to the brand's signature treats.

A framework for measuring and monitoring mobile app loyalty

Even the most loyal customer evaluates every touch point and interaction with a business.

Heated debate ignites over Burger King’s gay pride Whopper

A San Francisco restaurant released rainbow packaging for the Whopper, including the wording, "We are all the same inside."

Restaurants fire up promos for Fourth of July holiday

by Alicia Kelso — Editor, QSRWeb.com

From menu rollouts to marketing campaigns, some concepts are in the spirit.

Consumer Reports: Low chain restaurant scores should be a ‘wake-up call’

Food quality now trumps location convenience for restaurant consumers.