Features
Krispy Kreme plans to step up customer engagement efforts
by Alicia Kelso — Editor, QSRWeb.com
The brand plans to develop more relationships with licensing partners to extend the experience outside its shops.
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How to extend the brand experience beyond your restaurant's four walls
by Alicia Kelso — Editor, QSRWeb.com
You have to commit to social media, spending time there and deeply engaging with your customers.
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Restaurant marketers: Fear of failure kills creativity
by Alicia Kelso — Editor, QSRWeb.com
In order for a marketing strategy to be successful, the operations team has to execute.
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For the restaurant industry, mobile payments move into critical mass phase
by Alicia Kelso — Editor, QSRWeb.com
Finding a good partner and testing are critical, as the mobile app is an extension of your brand.
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Are you ready to add off-premise catering to your business?
by Alicia Kelso — Editor, QSRWeb.com
Catering should never be an afterthought; it's a lot of work and it reflects your reputation and brand.
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At 50, Chick-fil-A’s signature sandwich endures changing trends
by Alicia Kelso — Editor, QSRWeb.com
Chick-fil-A’s VP of Product Strategy and Development said the chain's new grilled platform could be a game changer for QSR.
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Consumer feedback should directly influence menu launches
by Alicia Kelso — Editor, QSRWeb.com
Customers' tastes are more sophisticated than ever, and bland flavors won't do anymore.
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Restaurant execs share successful mobile campaign stories
by Alicia Kelso — senior editor, QSRweb.com
Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.
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McDonald’s on the defensive about kids’ marketing, job opportunities
by Alicia Kelso — senior editor, QSRweb.com
Attendees at this morning's shareholders' meeting likened Ronald McDonald to Joe Camel.
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Steady optimism rises from the NRA Show floor
by Alicia Kelso — senior editor, QSRweb.com
Most exhibitors agreed this year’s traffic provided better quality leads.
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Plenty of new product launches expected at the National Restaurant Association Show
by Alicia Kelso — senior editor, QSRweb.com
Mobile and digital continue to be top trends, as does integrated technology solutions.
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The difference between ‘OK’ and ‘delightful’ restaurant experiences
by Alicia Kelso — senior editor, QSRweb.com
Those who rate their experience a 5 out of 5 on satisfaction are eight times more likely to recommend the restaurant than those who rated it a 4 out of 5.
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The top online ordering trends restaurants can’t ignore
by Alicia Kelso — senior editor, QSRweb.com
The reason consumers prefer online versus traditional (phone or in-person) orders is because it offers instant gratification.
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McDonald's prioritizing transparency to mainstream sustainability
by Alicia Kelso — senior editor, QSRweb.com
Diners wanting to know where their food comes from has been the top trend over the past 5 to 7 years.
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The sound and the query
Consumers want more from a brand's mobile strategy than a few seconds saved at the counter.
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How Burger King turned its US business around
by Alicia Kelso — Editor, QSRWeb.com
In an attempt to 're-engage' its fans, the company is investing new resources and more focus on digital channels.
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QSRs expected to reformat to compete with fast casual
by Alicia Kelso — Editor, QSRWeb.com
Drivers of fast casual's growth include better food and ambiance and a 'made-for-you' appeal.
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Yum Brands CFO: When consumers control ordering process, they spend more
by Alicia Kelso — Editor, QSRWeb.com
As 70-80 percent of sales in China come from digital channels, the company has ramped up resources for digital globally.
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Diners go mobile: 3 ways to attract patrons on the go
Use photos: People searching Yelp stay on a business page with photos two and a half times longer than on one without.
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Dunkin' Donuts aims for 2.5M loyalty program enrollees by year's end
by Alicia Kelso — Editor, QSRWeb.com
The DD Perks rewards program, introduced in late January, now has more than 750,000 members.
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