White Castle’s mobile and kiosk pilots are driving higher check averages

The average check at White Castle's all-kiosk restaurant is 20 percent higher than its traditional restaurants.

Why IT deserves a spot at the marketing table

In order to resonate with customers, applications and campaigns must be exciting, unique and useful.

Extending the restaurant experience through technology

by Alicia Kelso — Editor, QSRWeb.com

With the fast rate of mobile adoption, having an app is where restaurants are going to build their database and loyalty.

What do consumers expect from breakfast, anyway?

Time sensitivity is a major hurdle for the breakfast daypart; order accuracy and speed of service are key in producing happy customers.

How to maximize your supply chain strategy

by Alicia Kelso — Editor, QSRWeb.com

In addition to cost, choose a distributor based on their food safety record and customer service metrics, as well as their sanitation practices.

Krispy Kreme plans to step up customer engagement efforts

by Alicia Kelso — Editor, QSRWeb.com

The brand plans to develop more relationships with licensing partners to extend the experience outside its shops.

How to extend the brand experience beyond your restaurant's four walls

by Alicia Kelso — Editor, QSRWeb.com

You have to commit to social media, spending time there and deeply engaging with your customers.

Restaurant marketers: Fear of failure kills creativity

by Alicia Kelso — Editor, QSRWeb.com

In order for a marketing strategy to be successful, the operations team has to execute.

For the restaurant industry, mobile payments move into critical mass phase

by Alicia Kelso — Editor, QSRWeb.com

Finding a good partner and testing are critical, as the mobile app is an extension of your brand.

Are you ready to add off-premise catering to your business?

by Alicia Kelso — Editor, QSRWeb.com

Catering should never be an afterthought; it's a lot of work and it reflects your reputation and brand.

At 50, Chick-fil-A’s signature sandwich endures changing trends

by Alicia Kelso — Editor, QSRWeb.com

Chick-fil-A’s VP of Product Strategy and Development said the chain's new grilled platform could be a game changer for QSR.

Consumer feedback should directly influence menu launches

by Alicia Kelso — Editor, QSRWeb.com

Customers' tastes are more sophisticated than ever, and bland flavors won't do anymore.

Restaurant execs share successful mobile campaign stories

by Alicia Kelso — senior editor, QSRweb.com

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

McDonald’s on the defensive about kids’ marketing, job opportunities

by Alicia Kelso — senior editor, QSRweb.com

Attendees at this morning's shareholders' meeting likened Ronald McDonald to Joe Camel.

Steady optimism rises from the NRA Show floor

by Alicia Kelso — senior editor, QSRweb.com

Most exhibitors agreed this year’s traffic provided better quality leads.

Plenty of new product launches expected at the National Restaurant Association Show

by Alicia Kelso — senior editor, QSRweb.com

Mobile and digital continue to be top trends, as does integrated technology solutions.

The difference between ‘OK’ and ‘delightful’ restaurant experiences

by Alicia Kelso — senior editor, QSRweb.com

Those who rate their experience a 5 out of 5 on satisfaction are eight times more likely to recommend the restaurant than those who rated it a 4 out of 5.

The top online ordering trends restaurants can’t ignore

by Alicia Kelso — senior editor, QSRweb.com

The reason consumers prefer online versus traditional (phone or in-person) orders is because it offers instant gratification.

McDonald's prioritizing transparency to mainstream sustainability

by Alicia Kelso — senior editor, QSRweb.com

Diners wanting to know where their food comes from has been the top trend over the past 5 to 7 years.

The sound and the query

Consumers want more from a brand's mobile strategy than a few seconds saved at the counter.