At 50, Chick-fil-A’s signature sandwich endures changing trends

by Alicia Kelso — Editor, QSRWeb.com

Chick-fil-A’s VP of Product Strategy and Development said the chain's new grilled platform could be a game changer for QSR.

Consumer feedback should directly influence menu launches

by Alicia Kelso — Editor, QSRWeb.com

Customers' tastes are more sophisticated than ever, and bland flavors won't do anymore.

Restaurant execs share successful mobile campaign stories

by Alicia Kelso — senior editor, QSRweb.com

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

McDonald’s on the defensive about kids’ marketing, job opportunities

by Alicia Kelso — senior editor, QSRweb.com

Attendees at this morning's shareholders' meeting likened Ronald McDonald to Joe Camel.

Steady optimism rises from the NRA Show floor

by Alicia Kelso — senior editor, QSRweb.com

Most exhibitors agreed this year’s traffic provided better quality leads.

Plenty of new product launches expected at the National Restaurant Association Show

by Alicia Kelso — senior editor, QSRweb.com

Mobile and digital continue to be top trends, as does integrated technology solutions.

The difference between ‘OK’ and ‘delightful’ restaurant experiences

by Alicia Kelso — senior editor, QSRweb.com

Those who rate their experience a 5 out of 5 on satisfaction are eight times more likely to recommend the restaurant than those who rated it a 4 out of 5.

The top online ordering trends restaurants can’t ignore

by Alicia Kelso — senior editor, QSRweb.com

The reason consumers prefer online versus traditional (phone or in-person) orders is because it offers instant gratification.

McDonald's prioritizing transparency to mainstream sustainability

by Alicia Kelso — senior editor, QSRweb.com

Diners wanting to know where their food comes from has been the top trend over the past 5 to 7 years.

The sound and the query

Consumers want more from a brand's mobile strategy than a few seconds saved at the counter.

How Burger King turned its US business around

by Alicia Kelso — Editor, QSRWeb.com

In an attempt to 're-engage' its fans, the company is investing new resources and more focus on digital channels.

QSRs expected to reformat to compete with fast casual

by Alicia Kelso — Editor, QSRWeb.com

Drivers of fast casual's growth include better food and ambiance and a 'made-for-you' appeal.

Yum Brands CFO: When consumers control ordering process, they spend more

by Alicia Kelso — Editor, QSRWeb.com

As 70-80 percent of sales in China come from digital channels, the company has ramped up resources for digital globally.

Diners go mobile: 3 ways to attract patrons on the go

Use photos: People searching Yelp stay on a business page with photos two and a half times longer than on one without.

Dunkin' Donuts aims for 2.5M loyalty program enrollees by year's end

by Alicia Kelso — Editor, QSRWeb.com

The DD Perks rewards program, introduced in late January, now has more than 750,000 members.

KFC China takes page from Chick-fil-A, steps up 'customer proposition'

by Alicia Kelso — Editor, QSRWeb.com

KFC U.S. is taking some learnings from successful global businesses and applying them to the domestic system.

How to get the most out of your social media content

by Alicia Kelso — Editor, QSRWeb.com

The power behind targeting your ads to specific demographics is the accuracy of data you receive.

McDonald's breakfast sales not impacted by new competition

by Alicia Kelso — Editor, QSRWeb.com

The company is undergoing a 're-set' to emphasize the importance of staffing and enhance the customer experience.

How mystery shoppers provide a 'micro view' of restaurant operations

by Alicia Kelso — Editor, QSRWeb.com

Customers can give sentiment, but they don't have the trained eye to provide that micro view that shoppers look for.

Gluten-free's honeymoon phase not expected to end anytime soon

by Alicia Kelso — Editor, QSRWeb.com

When the FDA came out with an official definition of the diet, it went from a fad to a foodservice trend.