Push marketing that turns people on, not off

Treating push marketing the way you handle TV and radio advertising will not work.

CEO: Loyalty, brand engagement trends behind EMN8's rebrand

by Alicia Kelso — Editor, QSRWeb.com

A loyalty solution helps marketers have a 'real view' of customers' behavior, and allows them to engage more.

Poultry, pork costs expected to fall in 2014

Relief in beef costs isn't expected until mid-2015; but coffee, cheese and wheat will all fall in the New Year.

Subway franchisees explore off-site business via mPOS platform

by Alicia Kelso — Editor, QSRWeb.com

The pay-at-location functionality has franchisees using the solution at community events and for catering.

2014 predictions: Will the Paleo diet be the next gluten-free?

by Alicia Kelso — Editor, QSRWeb.com

Wise operators check out farmers' markets, night markets and truck rodeos to see what's selling.

Tim Hortons prioritizes speed of service, simplicity

by Alicia Kelso — Editor, QSRWeb.com

The chain is testing beverage express restaurants in select urban locations to benefit guests who just want coffee.

Wendy's marketing efforts boost brand awareness

by Alicia Kelso — Editor, QSRWeb.com

The brand's 'Red' campaign is resonating with Millennials and communicating new, premium offerings effectively.

11 essential components of a social media strategy

Completely integrate social media into your company's crisis management plan.

How to weather proof a frozen dessert concept

by Alicia Kelso — Editor, QSRWeb.com

From marketing shifts to menu tests, some brands are working to curb the dramatic sales cut during winter.

QSRs step up menu rollouts in October

by Alicia Kelso — Editor, QSRWeb.com

Bread, spicy flavor profiles and sweets took over the spotlight last month.

7 ways your restaurant's website boosts your bottom line

Add keywords to reflect your niche; this attracts new people to your restaurant through generic searches.

Value meal visits up 6 percent in the past year

Deal-related traffic is keeping the industry from registering traffic losses.

Developing menus with Millennials in mind

Watch the video to learn what Millennials expect from restaurants.

Why the oven may be your most important purchase

by Cherryh Cansler — Editor, FastCasual.com

COO of Cooking Solutions discusses oven innovation at the recent Fast Casual Executive Summit in New Orleans.

Equipment launch creates fro-yo opportunity for c-stores

by Alicia Kelso — Editor, QSRWeb.com

C-store operators are upping their foodservice offerings, and fro-yo has high margins and minimal maintenance.

Dunkin' Donuts outlines new loyalty program

by Alicia Kelso — Editor, QSRWeb.com

During Q3, the brand experienced all-time-high average weekly sales and product mix for the afternoon daypart.

CEO Roundtable: The success of your brand depends on your people

Oversaturation of concepts poses a threat from real estate to market share. 

McDonald's Mighty Wings off slightly on price, flavor profile

by Alicia Kelso — Editor, QSRWeb.com

Technology is going to be a big part of McDonald's future, particularly digital engagement with consumers.

Mobile ad buys: It doesn't have to be witchcraft

While 21 percent of time spent with media is on the mobile phone, mobile ads garner just 4 percent of overall ad budget.

7 ways to improve employee work ethic

Eric Chester delivered a keynote on reviving work ethic at this year's Fast Casual Executive Summit.