11 essential components of a social media strategy

Completely integrate social media into your company's crisis management plan.

How to weather proof a frozen dessert concept

by Alicia Kelso — Editor, QSRWeb.com

From marketing shifts to menu tests, some brands are working to curb the dramatic sales cut during winter.

QSRs step up menu rollouts in October

by Alicia Kelso — Editor, QSRWeb.com

Bread, spicy flavor profiles and sweets took over the spotlight last month.

7 ways your restaurant's website boosts your bottom line

Add keywords to reflect your niche; this attracts new people to your restaurant through generic searches.

Value meal visits up 6 percent in the past year

Deal-related traffic is keeping the industry from registering traffic losses.

Developing menus with Millennials in mind

Watch the video to learn what Millennials expect from restaurants.

Why the oven may be your most important purchase

by Cherryh Cansler — Editor, FastCasual.com

COO of Cooking Solutions discusses oven innovation at the recent Fast Casual Executive Summit in New Orleans.

Equipment launch creates fro-yo opportunity for c-stores

by Alicia Kelso — Editor, QSRWeb.com

C-store operators are upping their foodservice offerings, and fro-yo has high margins and minimal maintenance.

Dunkin' Donuts outlines new loyalty program

by Alicia Kelso — Editor, QSRWeb.com

During Q3, the brand experienced all-time-high average weekly sales and product mix for the afternoon daypart.

CEO Roundtable: The success of your brand depends on your people

Oversaturation of concepts poses a threat from real estate to market share. 

McDonald's Mighty Wings off slightly on price, flavor profile

by Alicia Kelso — Editor, QSRWeb.com

Technology is going to be a big part of McDonald's future, particularly digital engagement with consumers.

Mobile ad buys: It doesn't have to be witchcraft

While 21 percent of time spent with media is on the mobile phone, mobile ads garner just 4 percent of overall ad budget.

7 ways to improve employee work ethic

Eric Chester delivered a keynote on reviving work ethic at this year's Fast Casual Executive Summit.

Millennials want to help your brand share its story

by Alicia Kelso — Editor, QSRWeb.com

The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.

Digital signage provides ambiance and marketing enhancements

by Alicia Kelso — Editor, QSRWeb.com

Fast Casual Executive Summit panelists share their quick ROI stories from installing digital menu boards.

FCES panel: Ready or not, mobile payments are coming

Mobile payments provide the ability to more personally interact with your guests, and gain more data about their habits.

How to add the right beverages and desserts to the menu mix

by Alicia Kelso — Editor, QSRWeb.com

Don't be bullied into doing something just because a competitor is doing it well.

FCES '13: Carville, Matalin weigh in on D.C.'s gridlock

by Alicia Kelso — Editor, QSRWeb.com

The couple sparred on immigration reform and the regulatory environment, among other topics.

How to get a customer to come back to your restaurant

The most successful small businesses get more than 60 to 70 percent of their customers coming back on a monthly basis.

How to protect your restaurant from a fire

Poorly cleaned hoods and ducts account for 21 percent of all restaurant fires.