Features
A look at McDonald's healthier menu, marketing plan
by Alicia Kelso — Editor, QSRWeb.com
In addition to eliminating soda from Happy Meals, McDonald's will also offer vegetable, fruit and salads as a fry substitute.
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Do you know your customer loyalty quotient?
Customers buy 20 percent more product and also accelerate purchase frequency by 20 percent when motivated by a reward.
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Coffee takes center stage in QSR space
by Alicia Kelso — Editor, QSRWeb.com
From giveaways to product rollouts, National Coffee Day is a reason to celebrate.
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Arby's SVP: A deep product pipeline is more important than ever
by Alicia Kelso — Editor, QSRWeb.com
By implementing a variety of initiatives, Arby's has four times the volume of product pipeline than it has had historically.
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Last minute prep for the Oct. 1 Obamacare deadline
by Alicia Kelso — Editor, QSRWeb.com
The Health Insurance Exchange opens soon with an employee notification requirement for all restaurant operators.
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How negative word-of-mouth marketing can lead to more sales
Unfavorable comments can lead to increased sales if acted upon appropriately and quickly.
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Beverage, dessert innovation to open Fast Casual Executive Summit
Attendees will learn how to create, launch and market dessert and beverages.
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Crisis expert: QSR strikes not damaging brands
by Alicia Kelso — Editor, QSRWeb.com
The more brands engage strike supporters, the longer the story plays out in the media.
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Restaurant industry experiencing better borrowing conditions
by Alicia Kelso — Editor, QSRWeb.com
Restaurant finance exec predicts high-growth stories from customization concepts.
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Menu newsmakers include the chicken and the egg
by Alicia Kelso — Editor, QSRWeb.com
Vegetables will soon be treated with the same care and creativity as proteins.
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Menu trends driven by sophisticated consumers
by Alicia Kelso — Editor, QSRWeb.com
Customers love to experiment, but within boundaries; you need to make unfamiliar flavors approachable.
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Mobile payments a hot topic at Fast Casual Executive Summit
by Cherryh Cansler — Editor, FastCasual.com
Restaurant operators will learn how and why to embrace mobile payments.
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Millennials influencing McDonald's product pipeline
by Alicia Kelso — Editor, QSRWeb.com
The influence of the vast Millennial generation has trickled into every facet of the restaurant industry — from the increased focus on mobile technology to…
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QSRs shift focus to mobile for differentiation
by Alicia Kelso — Editor, QSRWeb.com
Brands are increasing their budgets for mobile initiatives, from loyalty to promotions and payments.
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The changing face of QSR customer loyalty programs
Digital loyalty programs can increase the visit frequency of those loyal customers by 12 to 44 percent.
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Krispy Kreme's sales jump via 'inspired marketing'
by Alicia Kelso — Editor, QSRWeb.com
The company is growing its domestic and international footprint through a smaller, cheaper prototype.
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Earl of Sandwich, VooDoo BBQ will discuss Millennial marketing at FCES
Attendees of Fast Casual Executive Summit will learn strategies and best practices for using the mobile channel to build profitable relationships with…
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Restaurant industry organizations respond to widespread strikes
by Alicia Kelso — Editor, QSRWeb.com
One analyst said wage increases would add to food costs, which would then affect restaurant visits.
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Quick-service wage protests snowball nationwide
by Alicia Kelso — Editor, QSRWeb.com
A petition has been sent to major restaurant chains citing their combined $7.35B in profits last year.
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Commentary: What operators can expect from planned QSR strikes
Employment attorneys suggest that operators be professional and courteous to employees who strike; most, if not all, of them will come back to work and if…
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