Millennials want to help your brand share its story

by Alicia Kelso — Editor, QSRWeb.com

The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.

Digital signage provides ambiance and marketing enhancements

by Alicia Kelso — Editor, QSRWeb.com

Fast Casual Executive Summit panelists share their quick ROI stories from installing digital menu boards.

FCES panel: Ready or not, mobile payments are coming

Mobile payments provide the ability to more personally interact with your guests, and gain more data about their habits.

How to add the right beverages and desserts to the menu mix

by Alicia Kelso — Editor, QSRWeb.com

Don't be bullied into doing something just because a competitor is doing it well.

FCES '13: Carville, Matalin weigh in on D.C.'s gridlock

by Alicia Kelso — Editor, QSRWeb.com

The couple sparred on immigration reform and the regulatory environment, among other topics.

How to get a customer to come back to your restaurant

The most successful small businesses get more than 60 to 70 percent of their customers coming back on a monthly basis.

How to protect your restaurant from a fire

Poorly cleaned hoods and ducts account for 21 percent of all restaurant fires.

Yum! Brands CEO: 'Humbled by this year's performance'

by Alicia Kelso — Editor, QSRWeb.com

Taco Bell franchisees gear for early 2014 breakfast rollout.

Restaurant Association highlights industry's nutritional progress

by Alicia Kelso — Editor, QSRWeb.com

Eighty-six percent of consumers reported that restaurants offer more healthful options than they did two years ago.

3 tips for responding to Yelp reviews

Sending a private message is like sending a personal email and is best used to thank patrons for writing a positive review.

QSR segment behind in digital gifting

by Alicia Kelso — Editor, QSRWeb.com

QSRs are largely absent from the "world of digital gift cards" mostly due to the pervasive franchising model. 

Fun and games: Why restaurant customers respond to gamification apps

Gamification elements, like points and feedback, make us want to continue participating and engaging with the brand.

5 questions to ask before firing an employee

Maybe that lousy fry cook would make a better cashier.

Canadian QSRs offer close look at mobile payments

MasterPass has been live in Canada since March, and most cashiers generally know how to use it, though curiosity persists.

How a government shutdown could affect the restaurant industry

by Alicia Kelso — Editor, QSRWeb.com

A shutdown means the FDA will limit its activity to high-risk recalls; most routine food safety inspections will be suspended.

A look at McDonald's healthier menu, marketing plan

by Alicia Kelso — Editor, QSRWeb.com

In addition to eliminating soda from Happy Meals, McDonald's will also offer vegetable, fruit and salads as a fry substitute.

Do you know your customer loyalty quotient?

Customers buy 20 percent more product and also accelerate purchase frequency by 20 percent when motivated by a reward.

Coffee takes center stage in QSR space

by Alicia Kelso — Editor, QSRWeb.com

From giveaways to product rollouts, National Coffee Day is a reason to celebrate.

Arby's SVP: A deep product pipeline is more important than ever

by Alicia Kelso — Editor, QSRWeb.com

By implementing a variety of initiatives, Arby's has four times the volume of product pipeline than it has had historically.

Last minute prep for the Oct. 1 Obamacare deadline

by Alicia Kelso — Editor, QSRWeb.com

The Health Insurance Exchange opens soon with an employee notification requirement for all restaurant operators.