How to choose the right mobile marketing platform

by Cherryh Cansler — Editor, FastCasual.com

Mobile marketing execs explain why their platforms are the best option to run your loyalty programs.

Restaurant leaders share best practices for employee engagement

by Alicia Kelso — Editor, QSRWeb.com

Restaurants have incentivized and engaged their teams with everything from retreats to Facebook pages to ESOL programs.

Restaurant brands pitch in for Oklahoma tornado relief

by Alicia Kelso — Editor, QSRWeb.com

Chains have been handing out food to victims and first responders, as well as directing their social fan base to relief organizations.

NRA Show '13: Energy-efficient equipment proves its ROI

by Alicia Kelso — Editor, QSRWeb.com

Time-saving, energy-saving and data-mining are the big equipment stars this year.

McDonald's defends nutritional options, children's marketing

by Alicia Kelso — Editor, QSRWeb.com

The company plans between 1,500 and 1,600 new restaurants this year, most of which will open in new and emerging international markets.

NRA Show '13: A handful of menu trends emerge

by Alicia Kelso — Editor, QSRWeb.com

Gluten free, Greek yogurt, beverages and children's nutrition are just some of the show highlights from the food side.

From the NRA Show floor: Optimism and investment

by Alicia Kelso — Editor, QSRWeb.com

Mobile, digital signage solutions on trend as the technology pavilion continues to grow.

How to win the Loyalty Marathon

To achieve strong results when running a marathon or building a loyalty program, you have to be patient, willing to stick to your plan and trust your training.

BK Delivers adds MasterCard's digital wallet service

by Alicia Kelso — Editor, QSRWeb.com

MasterPass' functionality includes one log-on, eliminating the need to enter delivery and card info for every transaction.

Bread carriers help operators stand out in the crowded sandwich space

Away-from-home sandwich purchases are up because of consumer demand for lower prices, more variety, fresher and healthier items and flexible portions.

Baskin-Robbins jumps into retail, tests online ordering

by Alicia Kelso — Editor, QSRWeb.com

The brand's new line of shelf-stable ,sherbet-flavored freezer bars is part of its 'weather proofing' strategy.

Tourists are coming: Is your restaurant ready to accommodate?

Since most foreign tourists won't have access to a PC during their trip, it's critical to offer mobile-based feedback mechanisms featuring short…

Improving hiring through social platforms

Social hiring sites offer cheap, and sometimes free, opportunities to find candidates who have more extensive profiles that provide not only resumes, but a…

A look at Burger King's digital menu board rollout

by Christopher Hall — w, t

IST president and CEO provides an overview of the deployment of nearly 26,000 NEC Display Solutions digital signage menu boards in 16 weeks.

Connecting with franchisees and frontline employees to catalyze innovation

Creating more connections with managers, employees and franchise owners who work with customers on a regular basis will inject new perspective into the…

Dunkin' Brands: Mobile is the center of marketing strategy

by Alicia Kelso — Editor, QSRWeb.com

Big data is the future of the fast-paced QSR industry, CEO says.

How to optimize your restaurant menu on your website

Showcase your featured specials right on your homepage to draw first-time visitors in and build excitement around your limited-time offering.

Commentary: What's your mobile wallet recipe?

The mobile customer wants to be an active participant in the experience and is a potential brand ambassador if you get the experience right.

Taco Bell hopes to bring more options to value menu competition

by Alicia Kelso — Editor, QSRWeb.com

The new low-end menu will feature 12 rotating items, all for $1.

34 ways to fail with a poorly written franchise agreement

by Cherryh Cansler — Editor, FastCasual.com

Franchise agreements must be prepared, negotiated and reviewed by a specialist from where the restaurant will operate.