Arby's rebranding as part of continued turnaround efforts

by Alicia Kelso — Editor, QSRWeb.com

Company focused on product pipeline to complement new ad campaign.

Restaurant marketers continue to underspend in the digital space

Data generated from new digital customer engagement tools provide restaurant marketers with a far greater knowledge of their top customers than has ever…

A look at September's QSR LTO rollouts

by Alicia Kelso — Editor, QSRWeb.com

Three chains introduce full fall-inspired menus.

Commentary: How to avoid losing customers' interest

The whole idea of 'best practices' is to repeat success; however people are fickle and if they've seen it before, it will be less effective.

LYFE Kitchen transforming the way the world sees organic

New restaurant concept aims at sustainability, responsibly grown and sourced materials.

QSRs generate loyalty through new mover marketing programs

by Alicia Kelso — Editor, QSRWeb.com

In the age of digital, targeted marketing packages still garner high response rates.

Social media report: What consumers are saying about restaurants

by Valerie Killifer — senior editor, NetWorld Alliance

Foodservice Social Media Universe keynote speaker Jason Falls highlights who's winning and losing the social media conversation.

Restaurants leverage football season for new promotions

by Alicia Kelso — Editor, QSRWeb.com

Television campaigns pick up and new themed products roll out.

Tools for foodservice social media campaigns

A social media expert reviews lessons learned from the Foodservice Social Media Universe event.

Product introductions boost Carl's Jr., Hardee's sales

by Alicia Kelso — Editor, QSRWeb.com

The company mulls an increase in co-branded concepts with Red Burrito and Green Burrito.

Popeyes' executives outline path to continued success

by Alicia Kelso — Editor, QSRWeb.com

Analyst Day examines company's five-pillar approach behind a "You Ain't Seen Nothing Yet" theme.

Using digital menu boards to drive revenues

by Christopher Hall — writer, self

A recent webinar hosted by DigitalSignageToday.com looked at how the new technology can drive higher efficiencies.

Report: Food industry franchising profitability on the rise

by Alicia Kelso — Editor, QSRWeb.com

More than 70 percent of franchisees surveyed said they would recommend their brand to other candidates – a strong indicator of job satisfaction.

Hooked up: More Restaurants offering free Wi-Fi

Fast casual brands and QSRs are embracing Wi-fi now more than ever for two reasons. It's now easy to deploy and customers expect it.

NYC approves soda ban; restaurant association responds

by Alicia Kelso — Editor, QSRWeb.com

Big-margin soft drinks are good for operators' bottom lines.

McDonald's adding calorie information, testing fruit and veggie options

The company also plans to test additional produce side options and grilled chicken choices for Happy Meals. 

Would you like points with that? QSRs serve up loyalty programs

QSRs are beginning to experience the benefits of adopting robust digital loyalty programs, including bigger transactions.

How one QSR maintains a low employee turnover rate

by Alicia Kelso — Editor, QSRWeb.com

Lion's Choice president discusses company's competitive benefits and strong culture.

Commentary: How to build customer demand counter-intuitively

By limiting capacity, while maintaining good quality and service, operators can assure that demand remains high.

Not tracking social media ROI is your fault

by

If you're looking to place blame for why you can't measure social media ROI in your company, grab a mirror.