Drum roll please: Introducing the 2018 QSRweb Editorial Board

| by S.A. Whitehead
Drum roll please: Introducing the 2018 QSRweb Editorial Board

In our ongoing commitment to be the QSR leader's strong right arm, QSRWeb this year has pulled together a small group of varied industry sages to sit on our Editorial Board. They'll guide us on the path toward providing you the best coverage on the topics.

This pod of five industry leaders will meet regularly to track the good, the bad and even the ugly of our industry, as well as keeping us apprised of the latest trends, news and other must-have information.

I am delighted to introduce to you the 2018 QSRweb Editorial Board, including a word from each member about why they accepted this volunteer job and what they hope to get from it and give to their fellow readers and QSR leaders. 

Wiley said he "agreed to join this board to not only increase my knowledge in the fast-changing QSR industry but to share my 30-plus years of experience with others. I look forward to connecting with all of the board members and sharing stories."

  • Robert Lee, CEO of Coolgreens, who sees his mission with the brand as working to "fuel healthy communities with fresh and natural food with a menu that highlights both year-round and seasonal flavors through healthier foods."

Lee said the QSRweb Editorial Board gives him the chance to represent the wildly popular trend toward eating more healthfully. 

"This is a great opportunity to be a thought leader in the healthy-eating segment, educating readers on what is new and available unlike before," Lee said. "As a member of the board, I plan to bridge the gap between the consumer and leaders in the segment, by communicating any new ideas or initiatives that are sure to change the industry as we know it."

  • Church's Chief Marketing Officer Hector Munoz leads the promotional efforts for this chicken chain, which he wrote about in this year's QSR State of the Industry report. In it, Munoz details how he and the leadership team work to retain the brand's heritage, while still keeping it fresh for today's customers. 

"I am honored to part of the board for QSRWeb," Munoz said. "I hope to provide insights that I have learned throughout my experiences in the restaurant industry, and how my background challenges, and involvement have shaped my professional career."

  • Bobby Shaw is founder and president of Bobby Shaw Consulting, where he works with QSR leaders to both develop their skills and on-the-job effectiveness as well as providing coaching "to the restaurant industry to help improve business results by helping leaders learn how to operate in their strengths."

Shaw, a former QSR and Chipotle leader, who has authored some popular leadership blogs on this site, said he considers the editorial board membership another way to help QSR leaders have fun and excel at what they do. 

"I enjoy having the opportunity to share the learnings I've gained over my three decades in the restaurant industry and look forward to learning from other seasoned leaders."

  • Ellen Hartman, president and CEO of Atlanta-based foodservice PR company, Hartman Public Relations, has previously advised QSRweb on a vareity of matters from food-safety breach communication to crisis management. In fact, one of the most well-read articles in 2017, was one which Hartman played a key role in both developing the original idea and serving as an expert interviewee after last summer's food safety problems at the beleaguered Chipotle brand. 

"It is indeed an honor to serve on QSR Web's first editorial board along with other highly esteemed and experienced leaders in our industry.  I hope to help analyze important issues facing the industry and provide expertise especially in the areas of communications and crisis management."

The year ahead promises to be one of greater enlightenment and better coverage for QSRweb, thanks to this team of leaders who have been generous enough to share some of their time with us to improve our product so you can improve yours. 

Photo: iStock

Topics: Business Strategy and Profitability, Chicken, Communications, Financial News, Insurance / Risk Management, Marketing / Branding / Promotion, Operations Management

S.A. Whitehead

Award-winning veteran print and broadcast journalist, Shelly Whitehead, has spent most of the last 30 years reporting for TV and newspapers, including the former Kentucky and Cincinnati Post and a number of network news affiliates nationally. She brings her cumulative experience as a multimedia storyteller and video producer to the web-based pages of Pizzamarketplace.com and QSRweb.com after a lifelong “love affair” with reporting the stories behind the businesses that make our world go ‘round. Ms. Whitehead is driven to find and share news of the many professional passions people take to work with them every day in the pizza and quick-service restaurant industry. She is particularly interested in the growing role of sustainable agriculture and nutrition in food service worldwide and is always ready to move on great story ideas and news tips.

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