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News & Media From Alicia Kelso

Tim Hortons prioritizes speed of service, simplicity

by Alicia Kelso — Editor, QSRWeb.com

The chain is testing beverage express restaurants in select urban locations to benefit guests who just want coffee.

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Wendy's marketing efforts boost brand awareness

by Alicia Kelso — Editor, QSRWeb.com

The brand's 'Red' campaign is resonating with Millennials and communicating new, premium offerings effectively.

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FDA aims to put transfat on the chopping block

by Alicia Kelso — Editor, QSRWeb.com

November 7, 2013

The FDA today proposed guidelines to eliminate the use of transfats in the U.S. food supply.

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How to weather proof a frozen dessert concept

by Alicia Kelso — Editor, QSRWeb.com

From marketing shifts to menu tests, some brands are working to curb the dramatic sales cut during winter.

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QSRs step up menu rollouts in October

by Alicia Kelso — Editor, QSRWeb.com

Bread, spicy flavor profiles and sweets took over the spotlight last month.

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Equipment launch creates fro-yo opportunity for c-stores

by Alicia Kelso — Editor, QSRWeb.com

C-store operators are upping their foodservice offerings, and fro-yo has high margins and minimal maintenance.

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Dunkin' Donuts outlines new loyalty program

by Alicia Kelso — Editor, QSRWeb.com

During Q3, the brand experienced all-time-high average weekly sales and product mix for the afternoon daypart.

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McDonald's Mighty Wings off slightly on price, flavor profile

by Alicia Kelso — Editor, QSRWeb.com

Technology is going to be a big part of McDonald's future, particularly digital engagement with consumers.

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Millennials want to help your brand share its story

by Alicia Kelso — Editor, QSRWeb.com

The 80 million-strong Millennial demographic currently accounts for about 21 percent of all consumer spending.

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Digital signage provides ambiance and marketing enhancements

by Alicia Kelso — Editor, QSRWeb.com

Fast Casual Executive Summit panelists share their quick ROI stories from installing digital menu boards.

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How to add the right beverages and desserts to the menu mix

by Alicia Kelso — Editor, QSRWeb.com

Don't be bullied into doing something just because a competitor is doing it well.

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FCES '13: Carville, Matalin weigh in on D.C.'s gridlock

by Alicia Kelso — Editor, QSRWeb.com

The couple sparred on immigration reform and the regulatory environment, among other topics.

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Yum! Brands CEO: 'Humbled by this year's performance'

by Alicia Kelso — Editor, QSRWeb.com

Taco Bell franchisees gear for early 2014 breakfast rollout.

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Restaurant Association highlights industry's nutritional progress

by Alicia Kelso — Editor, QSRWeb.com

Eighty-six percent of consumers reported that restaurants offer more healthful options than they did two years ago.

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QSR segment behind in digital gifting

by Alicia Kelso — Editor, QSRWeb.com

QSRs are largely absent from the "world of digital gift cards" mostly due to the pervasive franchising model. 

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How a government shutdown could affect the restaurant industry

by Alicia Kelso — Editor, QSRWeb.com

A shutdown means the FDA will limit its activity to high-risk recalls; most routine food safety inspections will be suspended.

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A look at McDonald's healthier menu, marketing plan

by Alicia Kelso — Editor, QSRWeb.com

In addition to eliminating soda from Happy Meals, McDonald's will also offer vegetable, fruit and salads as a fry substitute.

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Is McDonald's hinting at a branding change?

by Alicia Kelso — Editor, QSRWeb.com

The company's chef-centered event tonight will explore 'Good Food Served Fast.'

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Coffee takes center stage in QSR space

by Alicia Kelso — Editor, QSRWeb.com

From giveaways to product rollouts, National Coffee Day is a reason to celebrate.

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Arby's SVP: A deep product pipeline is more important than ever

by Alicia Kelso — Editor, QSRWeb.com

By implementing a variety of initiatives, Arby's has four times the volume of product pipeline than it has had historically.

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