News & Media From Alicia Kelso
A successful mobile campaign includes targeted, dynamic content
by Alicia Kelso — Editor, QSRWeb.com
A new report highlights the effectiveness of mobile advertising to limited-service restaurant consumers.
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Tim Hortons jumps into loyalty, single-serve retail
by Alicia Kelso — Editor, QSRWeb.com
Canadian system drops Cold Stone cobranding as part of simplification effort.
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The kitchen's open: Consumers influencing restaurant design
by Alicia Kelso — Editor, QSRWeb.com
Consumers now want to see their food being made and who is making it; it gives them a comfort level.
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Marketing through the 'attitude of gratitude'
by Alicia Kelso — Editor, QSRWeb.com
Oftentimes a distributor will offer additional tools to help you grow your business, such as table tents or menu analysis.
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Burger King on solid ground after slowing pace of product launches
by Alicia Kelso — Editor, QSRWeb.com
The company is on track to have 40 percent of its restaurants in the modern image by the end of 2015.
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The scoop on ice cream catering: How to get involved
by Alicia Kelso — Editor, QSRWeb.com
Panelists suggest starting small and going after high-volume events and corporate functions.
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Key elements to opening a successful restaurant
by Alicia Kelso — Editor, QSRWeb.com
World champion pizza maker and international restaurateur says it's important to be different, fresh and creative.
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Restaurateur: Valued associates will take care of the customer
by Alicia Kelso — Editor, QSRWeb.com
Cameron Mitchell says the answer to any question is always 'yes.'
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Dunkin' Donuts introduced more than 40 new products in 2013
by Alicia Kelso — Editor, QSRWeb.com
The brand's mobile app has been downloaded more than 5.5 million times since its launch in August 2012.
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As part of ongoing China rebound, KFC plans revamp in Q2
by Alicia Kelso — Editor, QSRWeb.com
Yum! Brands CEO David Novak says 2014 is a 'show me, don't tell me' year.
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Restaurant brands take advantage of marketing's biggest stage
by Alicia Kelso — Editor, QSRWeb.com
From social media to TV spots, chains get creative for the most-watched Super Bowl in history.
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5 things your restaurants mobile app must include [infographic]
by Alicia Kelso — Editor, QSRWeb.com
Mobile innovations continue to grow at a staggering pace and to win the game, your brand's mobile app is going to need more than just a menu, nutritional…
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The New Year brought new news to QSR menus
by Alicia Kelso — Editor, QSRWeb.com
Beverage, dessert innovations continued to accelerate, while a brand other than Taco Bell leveraged Doritos' popularity.
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How the recession changed Americans' eating-out habits
by Alicia Kelso — Editor, QSRWeb.com
When the national menu-labeling rules are implemented, there will be more improvements in the quality of restaurant food.
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President Obama asks businesses to 'give America a raise'
by Alicia Kelso — Editor, QSRWeb.com
The NRA claims a drastic increase in the minimum wage would limit opportunities for teens and entry-level workers.
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The time to upgrade your POS system is now
by Alicia Kelso — Editor, QSRWeb.com
Systems should have cloud-based reporting, integrated online ordering and mobile integration and PCI compliancy.
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Swipely's new release includes menu, service intelligence
by Alicia Kelso — Editor, QSRWeb.com
CEO says the system offers insight into what's most profitable or likely to drive repeat customers.
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Wendy's CEO: We have fast casual experience at 40 percent lower check
by Alicia Kelso — Editor, QSRWeb.com
The company expects the total number of restaurants in the new design to be 700 to 750 by the end of 2014.
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Krispy Kreme CEO focused on brand experience over food trends
by Alicia Kelso — Editor, QSRWeb.com
Based on early results, the company is now recommending its smaller factory model to franchisees.
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A&W's communications strategist outlines social media trends
by Alicia Kelso — Editor, QSRWeb.com
Teens prefer the speed and visual benefits of Twitter, Instagram compared to Facebook.
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