McDonald’s points finger at marketing for sales shortfall

by Alicia Kelso — Editor, QSRWeb.com

As part of its operations reset initiative, the chain has started to see order accuracy improvements.

Taco Bell breakfast generating up to $120K in incremental sales

by Alicia Kelso — Editor, QSRWeb.com

In less than six months, the brand's breakfast business is above breakeven and is about 7 percent of the menu mix.

Holy jalapeno! How hot will menus get?

by Alicia Kelso — Editor, QSRWeb.com

Sriracha, according to CCD Innovation, is in 2014 what chipotle was in 2009.

Taco Bell jumps on protein bandwagon with Power Cantina launch

by Alicia Kelso — Editor, QSRWeb.com

The new menu, and the marketing strategy behind its launch, is geared toward the 18 to 34 age group.

Carvel celebrates the past with modern shoppe design

by Alicia Kelso — Editor, QSRWeb.com

Digital menu boards have been added to draw more attention to the brand's signature treats.

Restaurants fire up promos for Fourth of July holiday

by Alicia Kelso — Editor, QSRWeb.com

From menu rollouts to marketing campaigns, some concepts are in the spirit.

Millennials coming to expect the interaction that digital menu boards bring

by Alicia Kelso — Editor, QSRWeb.com

Industry insiders expect indoor digital menu boards to be standard in three to five years, and drive-thru in five to 10 years.

Sonic’s new display technology driving average check increases

by Alicia Kelso — Editor, QSRWeb.com

Sonic’s strategy is to focus on specific product categories, grow them and sell them throughout the day.

Focus on order accuracy the top priority for Fiesta Restaurant Group

by Alicia Kelso — Editor, QSRWeb.com

Pollo Tropical removed some items from the menu to be more efficient and user friendly.

Culver’s turns 30: COO reflects on industry and consumer changes

by Alicia Kelso — Editor, QSRWeb.com

Consumers are now more aware of food safety, sourcing and nutritional content.

Auntie Anne’s SVP: Brands have to adapt to compete in marketplace

by Alicia Kelso — Editor, QSRWeb.com

The pretzel brand is set to significantly expand internationally, as well as in non-mall locations domestically, with its new store prototype.

Consumers see little difference between QSR, fast casual concepts

by Alicia Kelso — Editor, QSRWeb.com

June 17, 2014

While fast casual may be the darling of the restaurant industry these days – posting an 11-percent sales increase in 2013 – consumers may not see a big…

Arby's launches 'major' brand revitalization initiative

by Alicia Kelso — Editor, QSRWeb.com

Arby's revitalization includes Brand Camp, where team members learn about the company's values and guest experience enhancements.

Extending the restaurant experience through technology

by Alicia Kelso — Editor, QSRWeb.com

With the fast rate of mobile adoption, having an app is where restaurants are going to build their database and loyalty.

How to maximize your supply chain strategy

by Alicia Kelso — Editor, QSRWeb.com

In addition to cost, choose a distributor based on their food safety record and customer service metrics, as well as their sanitation practices.

Krispy Kreme plans to step up customer engagement efforts

by Alicia Kelso — Editor, QSRWeb.com

The brand plans to develop more relationships with licensing partners to extend the experience outside its shops.

How to extend the brand experience beyond your restaurant's four walls

by Alicia Kelso — Editor, QSRWeb.com

You have to commit to social media, spending time there and deeply engaging with your customers.

Restaurant marketers: Fear of failure kills creativity

by Alicia Kelso — Editor, QSRWeb.com

In order for a marketing strategy to be successful, the operations team has to execute.

For the restaurant industry, mobile payments move into critical mass phase

by Alicia Kelso — Editor, QSRWeb.com

Finding a good partner and testing are critical, as the mobile app is an extension of your brand.

Are you ready to add off-premise catering to your business?

by Alicia Kelso — Editor, QSRWeb.com

Catering should never be an afterthought; it's a lot of work and it reflects your reputation and brand.