News & Media From Alicia Kelso

Sonic's plan for differentiation: Chocolate jalapeno shakes and interactive screens

by Alicia Kelso — Editor, QSRWeb.com

The Point of Personalized Service initiative will boost customer experience, drive sales and profitability, CEO says.

read now

Taco Bell creates quite a brand buzz with 'breakfast phones'

by Alicia Kelso — Editor, QSRWeb.com

Ahead of the breakfast launch, 1,000 fans received phones calling/texting with missions to encourage social sharing.

read now

How Dunkin' Donuts keeps operations simple with fast LTO pace

by Alicia Kelso — Editor, QSRWeb.com

Involving franchisees in the rollout process from concept to launch is "crucial" to the brand's success.

read now

Starbucks takes a jab at QSR coffee competitors

by Alicia Kelso — Editor, QSRWeb.com

Starbucks continues to lead in the mobile space, with 14 percent of in-store transactions coming from its payment app.

read now

Burger King rolling out mobile payment app systemwide

by Alicia Kelso — Editor, QSRWeb.com

The app, developed by Tillster, will include the ability to pre-order, as well as coupons and nutritional information.

read now

Pilot program created to 'look through the eyes of a McDonald's millennial'

by Alicia Kelso — Editor, QSRWeb.com

McDonald's Philadelphia will tap into members' opinions on both the brand and the value and quality of menu items.

read now

Krispy Kreme bets on smaller model, retail coffee platform

by Alicia Kelso — Editor, QSRWeb.com

More franchisees are committing to the smaller shop model, which has been performing above expectations.

read now

Wave of class action suits brought against McDonald's for wage theft

by Alicia Kelso — Editor, QSRWeb.com

One of the most egregious accusations involves software monitoring of labor costs in real-time.

read now

Dunkin's loyalty program driving frequency and ticket

by Alicia Kelso — Editor, QSRWeb.com

To keep operations running with a busy LTO schedule, Dunkin' scores each product on a 10-point complexity metric.

read now

Baskin-Robbins' TV campaigns score big with consumers

by Alicia Kelso — Editor, QSRWeb.com

Pizza Hut also remained at the top of the pack despite an agency change.

read now

Amidst sales slump, McDonald's shifts focus to breakfast

by Alicia Kelso — Editor, QSRWeb.com

The QSR segment experienced a 4-percent increase in breakfast traffic within the past year.

read now

How to protect your restaurant from online attacks

by Alicia Kelso — Editor, QSRWeb.com

Develop a 'neutralizer' mechanism that allows you to not take negative comments or reviews personally.

read now

Food costs continue to elude stability

by Alicia Kelso — Editor, QSRWeb.com

Droughts, livestock viruses and thinner herds are all affecting center-of-the-plate pricing.

read now

Seafood opportunities abound in the QSR space

by Alicia Kelso — Editor, QSRWeb.com

There are a few reasons behind the seafood surge — sustainability, value and health and wellness trends.

read now

Taking a deep dive into beverage trends

by Alicia Kelso — Editor, QSRWeb.com

Consumers have told us they want more coffee, tea and alcohol options from restaurants

read now

Popeyes' new unit sales are 30% higher than system average

by Alicia Kelso — Editor, QSRWeb.com

Popeyes is working on back-of-the-house systems upgrades that give franchisees more control and yield better margins.

read now

Tim Hortons unifying POS system for pre-order, pre-pay platform

by Alicia Kelso — Editor, QSRWeb.com

The brand is testing a soup and sandwich station, which has yielded a 50-percent greater throughput.

read now

Tim Hortons CEO: Intensity of QSR environment unlike anything in past 40 years

by Alicia Kelso — Editor, QSRWeb.com

The brand considers the U.S. a 'must-win' market with plans to add 300 restaurants by 2018.

read now

Taco Bell plans to 'reinvent' QSR breakfast experience

by Alicia Kelso — Editor, QSRWeb.com

The brand will launch its morning daypart nationwide on March 27 with its largest marketing campaign ever.

read now

Obamacare delays lessen impact on restaurant operators

by Alicia Kelso — Editor, QSRWeb.com

The NRA's EVP of Policy and Government Affairs provides an update, including an impending ruling on the FTE definition.

read now