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News & Media From Alicia Kelso

At 50, Chick-fil-A’s signature sandwich endures changing trends

by Alicia Kelso — Editor, QSRWeb.com

Chick-fil-A’s VP of Product Strategy and Development said the chain's new grilled platform could be a game changer for QSR.

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Consumer feedback should directly influence menu launches

by Alicia Kelso — Editor, QSRWeb.com

Customers' tastes are more sophisticated than ever, and bland flavors won't do anymore.

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How Burger King turned its US business around

by Alicia Kelso — Editor, QSRWeb.com

In an attempt to 're-engage' its fans, the company is investing new resources and more focus on digital channels.

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QSRs expected to reformat to compete with fast casual

by Alicia Kelso — Editor, QSRWeb.com

Drivers of fast casual's growth include better food and ambiance and a 'made-for-you' appeal.

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Yum Brands CFO: When consumers control ordering process, they spend more

by Alicia Kelso — Editor, QSRWeb.com

As 70-80 percent of sales in China come from digital channels, the company has ramped up resources for digital globally.

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Dunkin' Donuts aims for 2.5M loyalty program enrollees by year's end

by Alicia Kelso — Editor, QSRWeb.com

The DD Perks rewards program, introduced in late January, now has more than 750,000 members.

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KFC China takes page from Chick-fil-A, steps up 'customer proposition'

by Alicia Kelso — Editor, QSRWeb.com

KFC U.S. is taking some learnings from successful global businesses and applying them to the domestic system.

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How to get the most out of your social media content

by Alicia Kelso — Editor, QSRWeb.com

The power behind targeting your ads to specific demographics is the accuracy of data you receive.

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McDonald's breakfast sales not impacted by new competition

by Alicia Kelso — Editor, QSRWeb.com

The company is undergoing a 're-set' to emphasize the importance of staffing and enhance the customer experience.

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How mystery shoppers provide a 'micro view' of restaurant operations

by Alicia Kelso — Editor, QSRWeb.com

Customers can give sentiment, but they don't have the trained eye to provide that micro view that shoppers look for.

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Gluten-free's honeymoon phase not expected to end anytime soon

by Alicia Kelso — Editor, QSRWeb.com

When the FDA came out with an official definition of the diet, it went from a fad to a foodservice trend.

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Want to get teens in your restaurant? Make them laugh

by Alicia Kelso — Editor, QSRWeb.com

According to a new report, and for the first time, teens now spend more on food than they do on clothing.

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The race for QSR market share expected to intensify

by Alicia Kelso — Editor, QSRWeb.com

To embrace changing trends, restaurants have expanded menus to include healthier items, value offerings and more LTOs.

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Chick-fil-A's new grilled menu inspired by urban millennials

by Alicia Kelso — Editor, QSRWeb.com

The chain has invested $50 million to develop the new recipes and proprietary grill technology.

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Coffee sales a 'pleasant surprise' from Taco Bell's new breakfast

by Alicia Kelso — Editor, QSRWeb.com

The brand is ready to launch its next ad, aimed at McDonald's and the 'sea of sameness' in QSR breakfast.

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How the restaurant industry is contributing to the drop in children's obesity

by Alicia Kelso — Editor, QSRWeb.com

Restaurants should work with chefs and suppliers to ensure healthier meals, and even include kids in focus groups.

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Congress votes to bring 'full-time' definition back to 40 hours

by Alicia Kelso — Editor, QSRWeb.com

April 3, 2014

The U.S. House of Representatives voted today in favor of H.R. 2575, AKA the Save American Workers Act, which would bring the definition of a full-time…

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A look at the 'customer driven' features behind Jersey Mike's mobile app

by Alicia Kelso — Editor, QSRWeb.com

Loyalty and online orders have grown steadily since the app's launch in the fall, and more features are expected soon.

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What we learned from Taco Bell president's Reddit chat

by Alicia Kelso — Editor, QSRWeb.com

April 1, 2014

Last week, Taco Bell president Brian Niccol agreed to an Ask Me Anything via Reddit, a topic-driven chat board full of the brand's heavy user demographic.

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A look at some of Yum! Brands' corporate responsibility initiatives

by Alicia Kelso — Editor, QSRWeb.com

The company's goal is to become the 'preferred restaurant of choice' by offering nutritional improvements.

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