Online ordering now available at White Castle

White Castle is now offering online ordering nationwide. The home of the Original Slider tested the service in March in Minneapolis before expanding it systemwide.

"We wanted to make online ordering available to our customers for ease and convenience," said Jamie Richardson, vice president of corporate relations. "As a family owned business for 90 years now, one thing we know is most important is listening to our team members and customers. The test provided us important feedback on how to tailor the technology best to meet Cravers' needs everywhere. Our customers are on the go and they need their Crave satiated quickly."

Customers using White Castle's online ordering system can register with the site by creating a free account and then locating their restaurant location of choice using an interactive map. Customers are then prompted to the virtual menu, where they can build their order and pay online or when they pick up their order.

The service is especially beneficial for those with large orders.

The online ordering feature is just one of many new initiatives White Castle has launched in its 90th birthday year.

Topics: Business Strategy and Profitability, Customer Service / Experience, Online / Mobile / Social, Online Services, Operations Management, Systems / Technology

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