Customer Service / Experience Blogs
Listen, learn and leverage
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
The voice of the consumer is louder and more far-reaching than ever thanks to the proliferation of the Internet and social media. For fast casual operators…
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The service sucked, but that new logo looks great
by Nate DaPore — President and CEO, PeopleMatter
A great marketing campaign is only part of the equation for a successful business.
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A new frontier: Desktop dining
by Darrel Suderman — President, Food Technical Consulting
The opportunity for new product and packaging innovation in the Desktop Dining category has never been greater.
read nowIs social media part of your marketing mix?
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
We all know that our friends and families influence us if they give us a recommendation…or a ‘stay away!’ …for a vendor or business. And those recommendations…
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The one left off the list: hourly employees' influence on consumer decisions
by Amanda Richardson — Senior Vice President of Product and Marketing, Snagajob
While trend lists may not identify employees as a critical factor, the quality of a restaurant's front-line staff has a significant influence on the features…
read nowWant to Facebook? What are you waiting for
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Ninety five percent. That’s right, 95% of all consumers are on Facebook, according to our latest research findings across both North America and the UK. We…
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Bistro offerings complement hospital's mission of health and wellness
by Betsy Craig — pres, menutrinfo.com
The Colorado Center's mission is to promote health and prevent disease by reducing obesity and the rates of weight-related chronic diseases, and this new…
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Three things you need to know about Facebook Timeline for brands
The new layout allows brands to interact privately with customers and stay updated on page data.
read nowClothes can make the employee
by Nate DaPore — President and CEO, PeopleMatter
Earlier this month I ran across an article in Freakonomics referencing a study that showed "wearing a white lab coat — a piece of clothing associated with care…
read nowSocial media: A necessary evil?
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Market Force just completed a consumer study of social media usage. Not surprisingly, every year we've looked at usage we've seen the numbers going up. About…
read nowFour tips for a successful Facebook page
Always respond to fans - whether they post a positive or negative comment about your brand.
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Chick-fil-As big, gay predicament
by Alicia Kelso — Editor, QSRWeb.com
The chain has faced a few college campus rejections throughout the country.
read nowIs your restaurant on a desire path?
by Nate DaPore — President and CEO, PeopleMatter
Put your product on paths that grow more and more comfortable as consumers use them.
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Are restaurant marketers missing the big spenders?
by Barry Klein — Marketing Directo, Go Roma
Restaurant occasions are integral to the Boomer generation's demographics, so why aren't brands marketing to them directly?
read nowCourting new trials
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Let’s talk for a minute about new trial. No, not the court kind, but the kind that every restaurant wants … new consumers trying out your restaurant for the…
read nowFood fight: Combat rising costs with smarter hourly hiring
by Amanda Richardson — Senior Vice President of Product and Marketing, Snagajob
The restaurant industry is expected to grow this year, but realizing big profits will be a tall order in the face of rising food and labor costs.
read nowThe Apps of Foodservice
by Nate DaPore — President and CEO, PeopleMatter
Now is the time for restaurants to take control of their mobile presence -- develop apps, mobilize websites, give flexibility to online menus, add special…
read nowWhat else can I get you?
by Betsy Craig — pres, menutrinfo.com
Listen to your customers before -- and after -- tweaking your menu options, and teach your staff how to sell something new.
read nowA lesson in loyalty
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Recession or not, the restaurant industry is here and growing. Consumers spend a huge percentage of their food budgets on eating out at restaurants, and…
read nowRevitalize good service: A foodservice must
by Nate DaPore — President and CEO, PeopleMatter
Loyal customers make approximately 70 percent of all purchases, so increasing loyalty by a mere five percentage points can increase profits by more than 6…
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