Restaurant execs share successful mobile campaign stories

by Alicia Kelso — senior editor, QSRweb.com

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

The difference between ‘OK’ and ‘delightful’ restaurant experiences

by Alicia Kelso — senior editor, QSRweb.com

Those who rate their experience a 5 out of 5 on satisfaction are eight times more likely to recommend the restaurant than those who rated it a 4 out of 5.

The top online ordering trends restaurants can’t ignore

by Alicia Kelso — senior editor, QSRweb.com

The reason consumers prefer online versus traditional (phone or in-person) orders is because it offers instant gratification.

The sound and the query

Consumers want more from a brand's mobile strategy than a few seconds saved at the counter.

Subway adds technology suite for multilingual initiatives

May 1, 2014

Translations.com, a provider of language services and translation-related technologies, has signed an agreement with Subway to provide the chain with…

Diners go mobile: 3 ways to attract patrons on the go

Use photos: People searching Yelp stay on a business page with photos two and a half times longer than on one without.

KFC China takes page from Chick-fil-A, steps up 'customer proposition'

by Alicia Kelso — Editor, QSRWeb.com

KFC U.S. is taking some learnings from successful global businesses and applying them to the domestic system.

McDonald's breakfast sales not impacted by new competition

by Alicia Kelso — Editor, QSRWeb.com

The company is undergoing a 're-set' to emphasize the importance of staffing and enhance the customer experience.

How mystery shoppers provide a 'micro view' of restaurant operations

by Alicia Kelso — Editor, QSRWeb.com

Customers can give sentiment, but they don't have the trained eye to provide that micro view that shoppers look for.

Burger King selects AT&T to deploy Wi-Fi services

April 16, 2014

Burger King Corp. has launched AT&T's Wi-Fi services for all of its U.S. restaurants. The upgraded platform, called "Whopper Wi-Fi" replaces and upgrades…

Chick-fil-A, Sonic rank high in annual customer experience study

April 8, 2014

The 2014 Temkin Experience Ratings report was released this week, and includes three QSRs in the top 10.

A look at the 'customer driven' features behind Jersey Mike's mobile app

by Alicia Kelso — Editor, QSRWeb.com

Loyalty and online orders have grown steadily since the app's launch in the fall, and more features are expected soon.

How defining customer segments can help you maximize revenues

With new customers, you get one chance to make a good impression and get them to come back frequently.

McDonald's to use Swiff mPOS for Thailand home delivery

March 28, 2014

Swiff Friday launched a new mobile payment service with Thailand's AEON Thana Sinsap Public Company Ltd. and McDonald's for McDelivery 1711, according to a…

Sonic's plan for differentiation: Chocolate jalapeno shakes and interactive screens

by Alicia Kelso — Editor, QSRWeb.com

The Point of Personalized Service initiative will boost customer experience, drive sales and profitability, CEO says.

KFC China's 'restage' includes aggressive marketing, menu initiatives

March 27, 2014

KFC China today released details of its new marketing strategy aimed at strengthening consumer perception after a rocky 2013 instigated by a chicken supply…

'Mobile Evangelist of the Year' Jack Philbin will headline 2014 CONNECT Mobile Innovation Summit

The self-professed "mobile geek" co-founded Vibes before text messaging was even possible in the U.S.

Chick-fil-A, Sonic receive high customer experience ratings

March 20, 2014

Chick-fil-A and Sonic Drive-In deliver the best customer experience in the QSR segment, according to the 2014 Temkin Experience Ratings. According to a news…

Burger King rolling out mobile payment app systemwide

by Alicia Kelso — Editor, QSRWeb.com

The app, developed by Tillster, will include the ability to pre-order, as well as coupons and nutritional information.

Pilot program created to 'look through the eyes of a McDonald's millennial'

by Alicia Kelso — Editor, QSRWeb.com

McDonald's Philadelphia will tap into members' opinions on both the brand and the value and quality of menu items.