QSR segment behind in digital gifting

by Alicia Kelso — Editor, QSRWeb.com

QSRs are largely absent from the "world of digital gift cards" mostly due to the pervasive franchising model. 

Fun and games: Why restaurant customers respond to gamification apps

Gamification elements, like points and feedback, make us want to continue participating and engaging with the brand.

Chick-fil-A hosting family 'date night' in Houston

October 4, 2013

Chick-fil-A restaurants across the Houston area will host a "Date Night" for more than 4,000 families throughout the week of Oct. 7. The prince and…

KFC leverages portability trend with new packaging

October 2, 2013

Portability has been a QSR trend for the past couple of years, as consumers find themselves increasingly on the go.

Sonic Drive-In selects mobile commerce provider

October 2, 2013

Today CARDFREE announced that it has been selected by Sonic Drive-In as its mobile commerce platform.

Does your dine-in experience put guests in control?

October 1, 2013

Whether it's choosing fries or apples with their burgers or the music playing in the restaurant, guests want to be in charge of everything these days. That…

In-N-Out, Chick-fil-A ranked most authentic restaurant brands

September 30, 2013

Brand strategy/design firm Lippincott has released a report, "Welcome to the Human Era," examining the brands that garner the strongest connections with their…

Do you know your customer loyalty quotient?

Customers buy 20 percent more product and also accelerate purchase frequency by 20 percent when motivated by a reward.

How negative word-of-mouth marketing can lead to more sales

Unfavorable comments can lead to increased sales if acted upon appropriately and quickly.

Empathica acquired by Mindshare Technologies

September 19, 2013

Mindshare Technologies, a provider of Voice of the Customer technologies, has acquired Empathica, a provider of social Customer Experience Management solutions.

Consumers rank most-trusted restaurant review sites

September 19, 2013

According to a new study from Maritz Research, one in four consumers believe the information available on restaurant ratings sites is unfair, and many have…

5 ways technology is transforming dining experiences in the UK

September 11, 2013

PaymentSense, a United Kingdom-based card payment and EPoS provider, has compiled a list of some of the ways technology is being used to keep restaurant…

McDonald's UK customer satisfaction scores up 7 percent

September 5, 2013

A new report from the National Customer Satisfaction Index UK shows that, for the first time, customer satisfaction with limited-service restaurants equals…

QSRs shift focus to mobile for differentiation

by Alicia Kelso — Editor, QSRWeb.com

Brands are increasing their budgets for mobile initiatives, from loyalty to promotions and payments.

The changing face of QSR customer loyalty programs

Digital loyalty programs can increase the visit frequency of those loyal customers by 12 to 44 percent.

Rockbot app expands throughout Texas

August 30, 2013

Rockbot, a jukebox app geared toward bars and restaurants, announced that it has grown more than 10-fold throughout the last year.

Earl of Sandwich, VooDoo BBQ will discuss Millennial marketing at FCES

Attendees of Fast Casual Executive Summit will learn strategies and best practices for using the mobile channel to build profitable relationships with…

How to use social proof to attract more walk-ins and orders

Reviews, ratings and comments posted on your website will show potential customers how much others have enjoyed your food and service. 

Top CEOs join Fast Casual Exec Summit's experts panel

Attendees will have the opportunity to grill industry leaders on what it takes to run a successful fast casual restaurant.

McDonald's NFC-enabled interactive tables expanding through Asia

August 23, 2013

McDonald's test of an NFC-enabled interactive dining table at a restaurant in Singapore has inspired a broader rollout throughout Asia.