Popeyes to accelerate unit reimaging

by Alicia Kelso — Editor, QSRWeb.com

Company adds leadership development to strategic plan.

New mobile app provides B2C communication without clutter

March 8, 2012

Red E App, a new mobile application platform, launched its beta program for businesses this week.

Burger King's Crown Program leads to new name for NY penguin

March 7, 2012

Burger King's BK Crown Program's promotion with the Wildlife Conservation Society (WCS), launched at the end of January, has led to a new name for a male…

Turning social media mentions into best-in-class business insight

Operators must understand the difference between marketing and operational insights from online feedback before they can use that information to their…

Subway TV & Radio digital signage program expanding systemwide

by Alicia Kelso — Editor, QSRWeb.com

The programming highlights core menu items, in-store promotions and music for customers in the queue.

Chick-fil-A’s big, gay predicament

by Alicia Kelso — Editor, QSRWeb.com

The chain has faced a few college campus rejections throughout the country.

AARP members get a sweet deal from Dunkin' Donuts

March 2, 2012

Dunkin' Donuts has announced an agreement with AARP to provide an exclusive discount offer to its members.

Is your restaurant on a desire path?

by Nate DaPore — President and CEO, PeopleMatter

Put your product on paths that grow more and more comfortable as consumers use them.

Wendy's plans new ad campaign as part of brand rejuvenation

by Alicia Kelso — Editor, QSRWeb.com

New products this year will feature twists on natural-cut fries and classic spicy chicken club.

McDonald's Japan testing car navigation system orders

March 1, 2012

McDonald's Japan is testing a service that will allow customers to place food orders en route to a drive-thru unit by using their car navigation systems.

Chick-fil-A, Subway get high customer experience ratings

by Alicia Kelso — Editor, QSRWeb.com

February 29, 2012

Chick-fil-A and Subway tied with Starbucks to earn the top customer experience ratings in the restaurant industry, out of 17 total chains.

Are restaurant marketers missing the big spenders?

by Barry Klein — Marketing Directo, Go Roma

Restaurant occasions are integral to the Boomer generation's demographics, so why aren't brands marketing to them directly?

Jersey Mike's Month of Giving benefits 74 charities

February 23, 2012

Throughout March, Jersey Mike's Subs will host its second annual Month of Giving, a fundraising campaign that will benefit 74 different local children's-based…

Courting new trials

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Let’s talk for a minute about new trial. No, not the court kind, but the kind that every restaurant wants … new consumers trying out your restaurant for the…

Tim Hortons' popular RRRoll Up the Rim game returns

February 20, 2012

Tim Hortons Café & Bake Shop's popular RRRoll Up the Rim To Win contest returns today, offering guests a one in six chance of instantly winning cash and…

Commentary: Loyalty marketing drives sales and brand affinity

Starbucks and industry stats show what works for QSRs.

Auntie Anne's hosting Free Pretzel Day to build loyalty

February 17, 2012

On March 3 from 10 a.m. to 3 p.m., Auntie Anne's Pretzels will host its largest sampling event of the year – Free Pretzel Day.

Seattle's Best offers Facebook fans chance to win free coffee

February 16, 2012

Seattle's Best Coffee is inviting its Facebook fans to play the "Create Your Deliciousness" game and experiment with their coffee by adding ingredients such as…

Commentary: Pinterest offers restaurants another way to communicate with customers

Editor's note: This post was originally published on SmartBlog on Restaurants. For more foodservice news, sign up for Restaurant SmartBrief.

Sonic reaches out to Hispanic consumers with new bicultural website

February 14, 2012

Sonic, America's Drive-In, is reaching out to the fast-growing Hispanic demographic with its new bicultural website.