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Marketing News & Media

California McDonald's remodeled for LEED certification

January 3, 2014

McDonald's has re-opened a remodeled restaurant on Central Avenue in Chino, Calif. To celebrate the restaurant's grand opening, educators from three nearby…

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NY Dunkin' Donuts offers 99-cent promotion on iced drinks

January 3, 2014

Those in the Big Apple who aren't deterred by this week's snowy, cold weather can take advantage of Dunkin' Donuts' 99-cent iced coffee and iced tea deal…

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White castle unveils potato bacon chowder

January 3, 2014

Soup's on at White Castle. The chain sent an email to loyalty members Thursday introducing its new potato bacon chowder. The soup, according to the…

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Consumer Reports puts QSR food images under the microscope

January 3, 2014

A new report from Consumer Reports, slated to run in the February print edition, examines why quick-service food doesn't look the same in person as it does in…

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KFC wants consumers to 'rediscover the brand' via new marketing campaign

January 3, 2014

KFC has added a new version of its Boneless chicken using its signature Extra Crispy recipe. Extra Crispy Boneless will be available at KFC locations…

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El Pollo Loco marks New Year's with 5 Meals Under 500 Calories Menu

December 31, 2013

El Pollo Loco has unveiled a new lineup of entrées, called the 5 Meals Under 500 Calories Menu. According to a news release, each entrée features under 50…

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Whataburger brings back Monterey Melt burger as permanent item

December 31, 2013

Whataburger's Monterey Melt burger, which was introduced earlier this year for a limited time, has returned to the menu and is now listed as an "All-Time…

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Del Taco rolls out lower-fat turkey tacos

December 31, 2013

Del Taco will launch turkey tacos on Jan. 2. According to a company news release, the introduction will mark the first time a Mexican QSR has offered ground…

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Popeyes introduces Bayou Buffalo Wicked Chicken

December 30, 2013

Popeyes Louisiana Kitchen has brought back a signature LTO with a kick. The new Bayou Buffalo Wicked Chicken features the flavor of Buffalo wings and is…

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Taco John's shifts marketing to snack menu

December 30, 2013

Taco John's today is launching a new marketing campaign to promote its TJ Baja Boneless Wings and Mexi Rolls. The campaign includes the tagline "Mex. Match.

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Jack in the Box adds egg white option to breakfast

December 30, 2013

Jack in the Box has introduced the new egg white and turkey breakfast sandwich, just in time for the New Year. The new sandwich is prepared with egg whites…

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Burger King rebrands value menu to 'King Deals'

December 30, 2013

Burger King is introducing its new King Deals Value Menu, including new Rodeo Sandwiches with the Rodeo Crispy Chicken and the Rodeo Burger for $1 each.

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Burger King picks Horizon Media as agency

December 24, 2013

Burger King has moved its North American media duties to Horizon Media. The incumbent was Starcom, who was not part of the review, according to Media Post. 

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Consumers have an appetite for mGifting

Once someone is mGifted a stored gift card, it is the ideal time to convert them into a consistent mobile user.

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Wendy's spices up value menu with two new offerings

December 23, 2013

Wendy's is responding to consumer demand for more spice by adding two new spicy items to its Right Price Right Size value menu. The Spicy Chipotle Crispy…

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Taco Republic to serve Kansas City homeless this week

December 23, 2013

Taco Republic and the Taco Republic Truck will deliver and serve tacos and sides to those at the Kansas City (Mo.) Rescue Mission Men's Center Tuesday at noon.

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LiveDeal goes live in LA

December 20, 2013

The geo-location platform LiveDeal Inc. announced that it has launched in the Los Angeles market.

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Two trends in one: Subway introduces jalapano cheddar bread

December 20, 2013

Subway is hitting on two of this year's top QSR trends — spicy and unique bread offerings — with its release of the new jalapeno cheddar bread. The bread will…

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Taco Bell's Live Más store now open for shoppers

December 20, 2013

For the first time, Taco Bell is offering brand apparel and accessories at its new Live Más store.

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KFC's fast casual concept preps for second location

December 20, 2013

Yum! Brands is planning to open a second KFC eleven location in early 2014, also in Louisville, Ky. KFC eleven, a fast casual spinoff of the KFC brand, debuted…

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