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Marketing News & Media

McDonald's a top advertiser for Black consumers

September 20, 2013

Black consumers are expected to increase their spending from the current $1 trillion level to $1.3 trillion by 2017, according to a new report from Nielsen, in…

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Pinterest to test business ads

September 20, 2013

Pinterest CEO Ben Silbermann sent a message to users this week about the site's new test promoting certain business ads.

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Tim Hortons marks National Coffee Day with BOGO deal

September 20, 2013

Tim Hortons Café & Bake Shops will offer its U.S. guests a free coffee with the purchase of another coffee during National Coffee Day Sept. 29.

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How negative word-of-mouth marketing can lead to more sales

Unfavorable comments can lead to increased sales if acted upon appropriately and quickly.

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Wendy's franchisee raises $2.5M for adoption foundation

September 19, 2013

Restaurant franchisee The Briad Group has raised more than $2.5 million for the Dave Thomas Foundation for Adoption, including $325,000 at its 15th Annual Golf…

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Taco Cabana marks 35th anniversary with throwback prices

September 19, 2013

Thirty-five years ago, Taco Cabana opened its first restaurant in Midtown San Antonio. The brand will mark the occasion Sept. 21 and 22 with a grand re-opening…

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Keurig to open brick-and-mortar coffee store

September 18, 2013

As the popularity of single-cup beverages grows thanks to major brands such as Dunkin' Donuts and Starbucks carrying such offerings, Green Mountain Coffee…

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LivingSocial extends deals, adds marketing tools for merchants

September 18, 2013

LivingSocial announced it is offering new, extended-length promotional options for local and national merchants. According to a press release, the new…

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Blimpie jumps into mobile gaming to attract Millennials

September 18, 2013

Blimpie has launched a new mobile game app, called Blimpie Run (blimpie.com/blimpierun) as part of the brand's initiative to appeal to Millennials.

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Crisis expert: QSR strikes not damaging brands

by Alicia Kelso — Editor, QSRWeb.com

The more brands engage strike supporters, the longer the story plays out in the media.

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Bojangles' launches multichannel tailgating campaign

September 17, 2013

Bojangles' has launched TailgateEverything.com, a website that lists more than 50 alternative tailgating ideas using the brand's signature menu items.

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Auntie Anne's adds fundraising channel to portfolio

September 17, 2013

Otis Spunkmeyer Fundraising announces the addition of Auntie Anne's to its fundraising food line-up.

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MasterCard's Stand Up To Cancer campaign hits $4M goal

September 17, 2013

MasterCard announced it has reached its goal of raising $4 million for Stand Up To Cancer through its Dig In & Do Good campaign.

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Australians descend on McDonald's HQ to protest opening

September 17, 2013

A delegation from the Australian town of Tecoma, a suburb of Melbourne, will protest at McDonald's Corporate Headquarters Sept. 18 in Chicago. They will also…

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Taco Bell signs on as first partner of career training program

September 17, 2013

Taco Bell and Kinexus have signed on as the first two partners in Cengage Learning/Smart Horizon Career Online Education's Clinton Global Initiative Commitment…

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Tim Hortons serves up steak for lunch

September 17, 2013

Tim Hortons has rolled out a new grilled steak and cheese Panini for the lunch daypart.

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Wendy's targets women with flatbread grilled chicken campaign

September 17, 2013

Wendy's has brought back its Flatbread Grilled Chicken sandwiches for a limited time, and celebrated their return with an "Ultimate Premiere Party…

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Quiznos turns to bourbon for latest LTO

September 16, 2013

Quiznos has introduced a new limited-time Bourbon Steak Sub. It features black Angus steak, melted mozzarella, bacon and fried onions all topped with Quiznos…

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McDonald's recruits Kaepernick, Flacco to push new wings

September 16, 2013

McDonald's Mighty Wings are now available at restaurants through mid-November and while supplies last. The spicy, bone-in, crispy wings are available in 3-, 5…

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Yum! Brands joins Christina Aguilera for hunger relief effort

September 13, 2013

Yum! Brands has launched its annual World Hunger Relief effort, once again featuring multi-Grammy Award winner Christina Aguilera to promote the message.

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