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Marketing News & Media

Taco Bell's Graduate to Go to be featured at NBA All-Star game

February 20, 2012

In celebration of its 20th anniversary, the Taco Bell Foundation for Teens today announced that it will again offer a Graduate To Go experience for teens at…

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Commentary: Loyalty marketing drives sales and brand affinity

Starbucks and industry stats show what works for QSRs.

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Undercover Boss to feature Checkers, Rally's CEO

February 17, 2012

The chief development officer of Subway did it. A White Castle executive did it, too. Now it's time for Rick Silva, CEO of Checker's and Rally's restaurants…

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Auntie Anne's hosting Free Pretzel Day to build loyalty

February 17, 2012

On March 3 from 10 a.m. to 3 p.m., Auntie Anne's Pretzels will host its largest sampling event of the year – Free Pretzel Day.

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McDonald's renews NHL sponsorship

February 17, 2012

McDonald's USA has renewed its sponsorship as the Official Quick Service Restaurant of the National Hockey League in the United States and in territories where…

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Taco Cabana shifts focus to seafood for Lent

February 17, 2012

For the fifth year in a row, Taco Cabana is bringing one of its most popular limited-time offers back to the menu, re-introducing a line of Shrimp Tampico…

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Taco Time NW marks anniversary with green initiatives, food truck

February 16, 2012

Taco Time NW is marking its 50th anniversary this month by introducing new initiatives and programs.

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Seattle's Best offers Facebook fans chance to win free coffee

February 16, 2012

Seattle's Best Coffee is inviting its Facebook fans to play the "Create Your Deliciousness" game and experiment with their coffee by adding ingredients such as…

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Captain D's launches new brand campaign

February 16, 2012

Under the leadership of newly named Chief Marketing Officer Jonathan Muhtar, alongside new agency of record TM Advertising, Captain D's has launched a branding…

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Commentary: Pinterest offers restaurants another way to communicate with customers

Editor's note: This post was originally published on SmartBlog on Restaurants. For more foodservice news, sign up for Restaurant SmartBrief.

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Sonic reaches out to Hispanic consumers with new bicultural website

February 14, 2012

Sonic, America's Drive-In, is reaching out to the fast-growing Hispanic demographic with its new bicultural website.

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SI swimsuit model Kate Upton stars in CKE Restaurants' commercial

February 14, 2012

CKE Restaurants, parent company of Carl's Jr. and Hardee's brands, today released behind-the-scenes footage of its new commercial shoot starring Kate Upton…

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KFC sharing secrets to fans on Facebook, Twitter

February 13, 2012

Beginning today, KFC will give away hundreds of gift certificates to fans who stay alert to "secret" posts from KFC's Twitter handle (@kfc_colonel) and…

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McDonald's crowns top DJ in Flavor Battle

February 13, 2012

A panel of celebrity DJ judges crowned San Francisco-based DJ Risk One as the 2012 Flavor Battle Champion. The 2012 McDonald's Flavor Battle DJ competition…

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QSRs ready for Valentine's Day rush

by Alicia Kelso — Editor, QSRWeb.com

Heart-shaped doughnuts, biscuits on the menu.

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Survey: Dunkin' Donuts coffee fans are the most loyal

by Alicia Kelso — Editor, QSRWeb.com

McDonald's, Subway tie atop the QSR category for most loyal fans.

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Burger King offering two February deals

February 10, 2012

Burger King is offering two deals for February – one that provides an opportunity to try a new variation of its breakfast sandwiches, and another that features…

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Breakfast, coffee, marketing initiatives push Dunkin' Brands profits up

by Alicia Kelso — Editor, QSRWeb.com

Dunkin' Brands Group Inc., parent company of Dunkin' Donuts and Baskin-Robbins, reported its fourth quarter and full year 2011 financial results, including a…

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McDonald's teams up with Build-A-Bear for Happy Meal promo

February 9, 2012

Build-A-Bear Workshop, an interactive entertainment retailer of customized stuffed animals, has announced the continuation of its relationship with McDonald's…

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Wendy's kids' meals to include Baby Genius board books

February 9, 2012

Genius Brands International Inc. has partnered with The Wendy's Company to offer Baby Genius premiums for the under 3 age group in Wendy's Kids' Meals…

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