Marketing News & Media
Rita's Italian Ice celebrates spring with annual Free Ice Day
February 27, 2012
Rita's Italian Ice will celebrate the first day of spring by scooping free Ice all March 20.
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Taco Bell debuts new Live Más marketing campaign
February 27, 2012
Taco Bell's new slogan – Live Más – debuted Saturday during NBA's All-Star Saturday Night.
read nowBurger King celebrates Leap Year with Scholars promotion
February 27, 2012
Burger King Corporation is celebrating the 2012 Leap Year, inviting all customers to help support the company's Have It Your Way Foundation.
read nowWienerschnitzel kicks off corn dog sweepstakes
February 27, 2012
Wienerschnitzel has kicked off its third annual "Cash in on a Corn Dog" sweepstakes and is giving away $100,000 in cash prizes and "Wiener Bucks," as well as…
read nowMcDonald's gives away $25K in celebration of its fries
February 27, 2012
McDonald's has named a winner of its "You Want McDonald's Fries With That" contest and weekly sweepstakes, that called upon consumers to share moments they'd…
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Tim Hortons sales accelerate systemwide
February 23, 2012
Tim Hortons Inc. has announced results for the fourth quarter and full year ended Jan. 1, which included a 9.2 percent growth in systemwide sales. Tim Hortons…
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Are restaurant marketers missing the big spenders?
by Barry Klein — Marketing Directo, Go Roma
Restaurant occasions are integral to the Boomer generation's demographics, so why aren't brands marketing to them directly?
read nowJersey Mike's Month of Giving benefits 74 charities
February 23, 2012
Throughout March, Jersey Mike's Subs will host its second annual Month of Giving, a fundraising campaign that will benefit 74 different local children's-based…
read nowTaco Bell sued over Salmonella outbreak
February 23, 2012
Taco Bell has been sued by an Oklahoma woman after she became ill in a recent Salmonella outbreak. Taco Bell was named as the link in a recent outbreak that…
read nowWhite Castle experiments with wine sales, honored by vodka company
February 23, 2012
White Castle is experimenting with wine sales at a Lafayette, Ind., restaurant, according to the Wall Street Journal.
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Milio's Sandwiches plans to quadruple footprint in five years
by Alicia Kelso — Editor, QSRWeb.com
Chain will focus on value menu system, operations and marketing.
read nowCulver's marketing focus shifts to North Atlantic Cod
February 22, 2012
Culver's new TV spot, titled "Hand-Battered Perfection," focuses on its North Atlantic Cod offerings, including the sandwich or meal. The commercial is part of…
read nowDairy Queen hosting BOGO Blizzard deal in March
February 22, 2012
Dairy Queen has announced to its Facebook fans that it will host a buy-one-get-one deal throughout March for guests who purchase a 99-cent Blizzard.
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Carl's Jr., Hardee's spice up the classic burger
February 22, 2012
Carl's Jr. and Hardee's have launched the Southwest Patty Melt, which features a twist on the classic American hamburger. The new offering includes a…
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Arby's selects former Burger King agency to steer marketing message
by Alicia Kelso — Editor, QSRWeb.com
Announcement comes about a month after the chain hired former BK CMO.
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Courting new trials
by Janet Eden-Harris — CMO & SVP Strategy, Market Force
Let’s talk for a minute about new trial. No, not the court kind, but the kind that every restaurant wants … new consumers trying out your restaurant for the…
read nowCousins Subs renews focus on products, growth and marketing
February 21, 2012
Wisconsin-based Cousins Subs is marking its 40th anniversary with new initiatives that focus on its products, franchise growth and marketing investments.
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Seafood promotions kick off Lenten season
by Alicia Kelso — Editor, QSRWeb.com
About 23 percent of McDonald's Filet-O-Fish sandwiches are purchased during Lent.
read nowKrispy Kreme to kick off 75th birthday in Daytona
February 20, 2012
At 8 a.m. on Feb. 23, Krispy Kreme Doughnuts will launch its 75th birthday celebrations with the revealing of a surprise for its fans, as well as the unveiling…
read nowTim Hortons' popular RRRoll Up the Rim game returns
February 20, 2012
Tim Hortons Café & Bake Shop's popular RRRoll Up the Rim To Win contest returns today, offering guests a one in six chance of instantly winning cash and…
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