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Marketing News & Media

Wendy's offers 50-cent Frosty and a chance at live baseball

August 15, 2016

Wendy's is taking advantage of the fact that bathing suit season is nearly over and the sweltering dog days of summer are upon us, with a limited time offer…

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Big reasons why big data can vastly improve marketing efforts

by Susan Lietz — SVP, MarComm, Tapad

We all know the big, failed product launches, especially those from companies known for marketing greatness like New Coke, the Arch Deluxe and Orbitz soda.

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Taco John's and Love's Travel Stops partner on new location

August 11, 2016

Love's Travel Stops opened its first unit featuring a Taco John's in Liberal, Kansas, according to a press release.

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5 great ways paid social ads can equal more restaurant reviews

by Alex Membrillo — CEO, Cardinal Web Solutions

It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use…

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What's it worth to dress like me? About $8 million if you're Chick-fil-A

by Eli Portnoy — CEO, Sense360

Chick-fil-A conducted its annual Cow Appreciation Day about a month ago, on July 12. If you're not familiar with this event, it's an annual rite at the chain…

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Qdoba debuts smoky menu item

August 9, 2016

Qdoba is now making smoked brisket available for customers to add to any of the chain's customizable menu offerings. In fact, Qdoba's new Outlaw Knockout…

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Can coasters address consumer disengagement in restaurants?

August 5, 2016

In hopes of counteracting phone distractions in restaurants, Heckler Design has created coasters made to hold customer phones, according to a company press…

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Ta-da! Subway unveils new logo

by S.A. Whitehead — Food Editor, Net World Media Group

Subway restaurants unveiled its new logo today – one of those rites of passage that is always a big deal for any brand, but especially for restaurant chains.

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Dunkin' Donuts expands in Atlanta with 3 franchisees

August 4, 2016

Dunkin' Donuts announced an agreement with three existing franchise groups to develop 13 Dunkin' Donuts restaurants and four multi-brand units with…

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Bruster's offers hot LTOs to cool down from summer

August 4, 2016

Bruster's is offering a couple of new LTOs to see us through to the end of summer. The new flavors include cayenne chocolate chunk and s'mores.

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DoorDash delivers Dunkin' Donuts daily in NYC

August 2, 2016

Dunkin' Donuts introduced its delivery service to New York City in Brooklyn and Manhattan, according to a company press release. DoorDash will be handling the…

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The true effects of food photos: part 1

by Matthew Harper — Intern, Networld Media Group

Back in the 1800s when photography was first invented, it would have been hard to imagine people using the technology to document lunch. As restaurants are…

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White Castle launches new menu item, social media contest

August 1, 2016

White Castle is introducing a new item, pretzel chicken rings, according to a news release. The company is also kicking off a social media contest for Twitter…

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Subway campaign quenches both consumer and Third World thirst

July 29, 2016

Subway is partnering with World Vision and Dasani for its new Fresh Water 4 All campaign. The goal is to help provide clean water to hard-to-reach areas around…

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Wendy's and Uber partner to benefit kids in foster care

July 29, 2016

Wendy's is partnering with Uber to help kids in foster care find homes, according to a company press release. From now until the end of the promotion, Uber…

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Instagram: One marketer's take on why it may be a restaurant's best friend

July 29, 2016

There's a lot of buzz lately in the food service community about Instagram and its value as a visual marketing tool. That's part of the reason a Toronto-based…

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Dunkin' Donuts' new coffee is cool

July 28, 2016

Dunkin' Donuts announced in a company press release that on Monday, Aug. 1, cold-brew coffee will become available at participating Dunkin' Donuts restaurants…

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Learning from the best and the worst restaurant apps

Nearly half of the top 100 restaurant chains don't have a native app, even though consumers expect one. Gleaning wisdom from over 1 million app reviews has…

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The Chickery adds 15 units in California

July 27, 2016

The Chickery has announced its partnership with new franchisees to open 15 locations in California. The Toronto-based chicken chain was founded by celebrity…

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Sonic offers new summer drinks

July 26, 2016

Sonic Drive-In is adding options to its menu, including a new line of Island Breeze frozen drinks, according to a press release. Flavors include pina colada…

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