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Marketing News

NRA puts Coca-Cola leader in development, industry relations post

March 8, 2018

The National Restaurant Association has appointed retired Coca-Cola Company executive Roy Jackson as executive vice president of development and industry…

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Bojangles' makes move to capture Pi Day action

March 8, 2018

Pi Day, March 14 (3.14 being the first three numerals in Pi), has become a hugely popular "marketing holiday" for pizza chains, but now QSR Bojangles' is…

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Arby's puts 3 sandwich 'legends' on menu

March 7, 2018

Arby's is ushering in a new line of "sandwich legends" that includes the brand's take on the Miami Cuban, Texas brisket and New York Reuben, highlighting the…

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Sonic does lower-cal cheeseburger

March 6, 2018

Sonic has introduced a new lower-calorie cheeseburger as part of its Signature Slingers, which start at under 350 calories each at a $1.99 price…

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Chick-fil-A ushers in spring with 4th Icedream blend LTO

March 6, 2018

Chick-fil-A is betting on cool and creamy again this spring with a new seasonal offering that blends the brand's vanilla "Icedream" and orange juice into a…

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Subway unwraps wraps - 1st core menu add in 2 years

March 2, 2018

Subway is introducing wraps featuring double the meat of an average 6-inch sub, plus veggies, cheese and sauces, after a successful introduction in Maine…

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A&W taps into social media users' movie mania for 2nd year

March 1, 2018

A&W Restaurants is having some fun with the Academy Awards again this year following the last year's #AWcademyAwards Sweepstakes. This rendition on the…

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Yoshinoya US adds seafood dishes

March 1, 2018

Yoshinoya America is making room for premium seafood offerings on its menu, adding three dishes including lobster stew, sweet chili shrimp and grilled tilapia…

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Dunkin' Donuts digs deeper in breakfast sandwich business

February 27, 2018

Aside from two new spring doughnut offerings, Dunkin' Donuts is increasing its investment in breakfast sandwiches to put some heartiness in its morning meal…

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Punchh adds 9 new brands to now reach 20M total customers

February 23, 2018

Cloud-based engagement and loyalty platform Punchh has signed on nine new brands to its Punchh Restaurant Marketing Cloud. Among them are Fazoli's, Norms…

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Subway kicks off new loyalty program in March

February 23, 2018

Next month, Subway will launch MyWay Rewards, a loyalty program customized to the user from enrollment through redemption, according to a press release. The…

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Carl's Jr., Hardee's split into separate brands, Carl's kicks off ad campaign

February 19, 2018

CKE Restaurants Inc. is separating the Carl's Jr. and Hardee's brands to create a distinct identity for each, starting with Carl's Jr. CKE selected Havas…

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Airports increasing mobile-ordering capabilities

February 16, 2018

Airport restaurants across the U.S. are increasing their mobile order-ahead capabilities thanks to a partnership between LevelUp and Grab, an airport…

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GrubHub partners with Foursquare, picks top dishes in 5 major metros

February 13, 2018

Just a week after announcing a partnership with Yum Brands to deliver Taco Bell and KFC nationally, GrubHub is expanding its partnership with Foursquare…

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Arby's puts some spice in seasonal fish offering

February 13, 2018

With Christians' observance of Lent starting Feb. 14, Arby's is adding Nashville Hot fish as a twist on the Nashville hot chicken craze of late, a news release…

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A&W signs largest multilocation pact since acquisition from Yum

February 13, 2018

A&W Restaurants Inc. has signed its largest multi-unit deal since a group of franchisees bought the brand from Yum nearly seven years ago. The agreement…

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White Castle's 27-year-old Valentine's Day dinner gets techy boost

February 7, 2018

Even true love can get a boost from technology as White Castle is discovering this Valentine's Day, the first year that the slider brand has employed online…

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Menufy partners with LevelUp to build restaurants' mobile reach

February 6, 2018

Online ordering provider, Menufy, has partnered with LevelUp to extend its restaurant clients' distribution channels and hopefully orders, without added cost.

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Long John Silvers reborn this year for Feb. 14 Lent start

February 6, 2018

In last year's pre-Easter period, known to most Christians as Lent, seafood QSR Long John Silver's reported that it sold more than 2 million pounds of fish and…

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Checkers/Rally's vs. Taco Bell; McDonald's vs. Wendy's: The day of dueling QSRs arrives

February 2, 2018

The days of the dueling QSRs have begun in earnest, with five of the sector's big brands waging ad wars on one another. 

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