How Coca-Cola's mobile credit campaign could change QSR

By Gary Schwartz

Stevi B's snags Arby's marketing alum

Stevi B's Pizza has announced that Allyson K. Smith has been named chief marketing officer for the brand. In this position, Smith will lead all strategic brand…

Burger King goes pop

by Alicia Kelso — Editor, QSRWeb.com

New packaging initiative emulates Andy Warhol-inspired art.

Commentary: Take advantage of menu labeling's marketing potential

by Lori Walderich — CMO, Top That! Pizza

The menu labeling mandate offers a prime opportunity for brand challenge.

Are you ready for IRS audits?

By Richard Yelton

Commentary: A restaurateur’s opinion on mandated menu labeling

Jeff Sinelli considers legislation to be beneficial, but cautions against relying solely on the restaurant industry to provide nutrition education.

Ice cream industry faring relatively well

by Alicia Kelso — Editor, QSRWeb.com

Collectively, we just endured the hottest June on record. Ever. Perhaps, then, it’s no wonder we’re all ravenously craving ice cream.

BBI reinvents Rex's Chicken, has record-breaking sales in first week

Since going bankrupt in 1999, Rex's Chicken has been a thing of the past, until now. June 21 marked the grand opening of the new Rex’s Chicken in Bixby, Okla.

Is Groupon right for QSR?

With prices low already and a customer base prone to spontaneity, brands may be slow to adopt.

Marble Slab launches new prototype

Marble Slab Creamery has completed the last component in its rebranding strategy with the development of a new prototype. The reimaged stores are intended to…

QSRs find multiple uses for the iPad

While there are plenty of detractors, a number of experts see unlimited possibilities for the device.

Forecasting: 'Fresh' will take Wendy's farther than new salad line

by Stuart Morris

While the products may provide a sales uplift in the short-term, long-term the outlook looks a little wilted.

What QSRs need to know about mobile loyalty

With the growing popularity of smartphones, consumers are having fun with new loyalty solutions and games, and QSRs should pay attention.

Opiniator: Text this customer experience survey

The CRM tool invites guests to rate the restaurant at the point of experience and provides real-time analytics for operators.

NRA Show 2010: Attendance up 11%

While still below the 71,000 who attended the show in 2008, the increase over 2009 is a good sign.

Sugar's comeback slowly reaching into QSR

Retail brands are using the ingredient as a marketing ploy, but cost and other factors may be holding fast food companies back.

Trufoods' revamped brands ready for growth

The two-year-old franchising company has big plans for its four small QSR chains.

HotSchedules: Labor management moves beyond the schedule

Restaurants find the full-range online solution can cut labor costs as well as boost employee retention and sales.

HotSchedules: Labor management moves beyond the schedule

Restaurants find the full-range online solution can cut labor costs as well as boost employee retention and sales.

Should McDonald's help solve the childhood obesity epidemic?

With its marketing prowess, the chain certainly has the ability to be a change agent. But does it need to?