How to use technology to turn customers into loyalists

by Alicia Kelso — Editor, QSRWeb.com

There is no longer a one-size-fits-all approach to marketing; technology is personalizing the customer experience.

How to cultivate a loyal guest at your restaurant

Loyal guests don’t just randomly happen: they are cultivated through good food and great experiences.

Report: Restaurant mobile websites slow to load digital orders

by Alicia Kelso — Editor, QSRWeb.com

If mobile websites included a click-to-order button that routed customers to a geolocation API, the brands' mobile experiences would be better suited to handle…

New guide caters to restaurateurs, retailers looking to boost income with ATMs

'How to Profit from ATMs: A Guide for Retailers and Restaurateurs' delivers 40 pages packed with essential information about the business of owning, operating…

Popeyes plans to leverage employee engagement to sustain growth

by Alicia Kelso — Editor, QSRWeb.com

CEO Cheryl Bachelder said human capital, focused on both employees and guests, is a compelling, profit-driven strategy.

Business lessons from the late founder of Chick-fil-A

by Alicia Kelso — Editor, QSRWeb.com

Cathy believed the key to success was 'taking care of the customer' and treating each of them like the most important person in the world.

Restaurants jump on selfie bandwagon to engage Millennial consumers

by Alicia Kelso — Editor, QSRWeb.com

A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.

Why investors are eating up food delivery services

Partnering with a delivery service frees up restaurant owners to focus on food and experience while still expanding their customer base.

The consumer experience evolution

Order-ahead solutions, like mobile/online ordering, are boosting restaurants' average checks by 15-plus percent.

Doing digital signage right

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The retail food industry depends on suggestive selling and upselling, according to restaurant franchisee and digital signage provider Ernest Koury, and when…

Beacon technology enabling restaurant commerce and communication

With geo-triggered ordering, customers make their order in advance and the order gets pushed to the kitchen only when the customer walks in.

4 ways restaurants can optimize the customer experience through mobile

Mobile searches related to restaurants have a conversion rate of 90 percent with 64 percent converting within the hour.

McDonald’s points finger at marketing for sales shortfall

by Alicia Kelso — Editor, QSRWeb.com

As part of its operations reset initiative, the chain has started to see order accuracy improvements.

How two QSRs leverage Walmart locations for brand exposure

Walmart customers are similar to Checkers and Philly Pretzel Factory customers in their quest for value, speed and convenience.

Are Millennials really that hard to please?

Exceeding expectations on food taste is the best way to assure a great experience across generations.

LevelUp: Consumers increase spending with iBeacon technology

by Will Hernandez — Editor, NetWorld Media Group

Experts don't believe BLE should be a replacement for current emerging technologies such as NFC or EMV, but rather complement the in-restaurant experience.

5 ways to ramp up your restaurant's customer service

Customers are now much more likely to make a comment about your business via social media where they can either gloat or vent their frustrations to an…

5 steps to get more (raving) customer reviews

Seventy-nine percent of consumers trust online reviews as much as personal recommendations.

Arby's launches 'major' brand revitalization initiative

by Alicia Kelso — Editor, QSRWeb.com

Arby's revitalization includes Brand Camp, where team members learn about the company's values and guest experience enhancements.

White Castle’s mobile and kiosk pilots are driving higher check averages

The average check at White Castle's all-kiosk restaurant is 20 percent higher than its traditional restaurants.