A successful mobile campaign includes targeted, dynamic content

by Alicia Kelso — Editor, QSRWeb.com

A new report highlights the effectiveness of mobile advertising to limited-service restaurant consumers.

Tim Hortons jumps into loyalty, single-serve retail

by Alicia Kelso — Editor, QSRWeb.com

Canadian system drops Cold Stone cobranding as part of simplification effort.

The kitchen's open: Consumers influencing restaurant design

by Alicia Kelso — Editor, QSRWeb.com

Consumers now want to see their food being made and who is making it; it gives them a comfort level.

Marketing through the 'attitude of gratitude'

by Alicia Kelso — Editor, QSRWeb.com

Oftentimes a distributor will offer additional tools to help you grow your business, such as table tents or menu analysis.

Burger King on solid ground after slowing pace of product launches

by Alicia Kelso — Editor, QSRWeb.com

The company is on track to have 40 percent of its restaurants in the modern image by the end of 2015.

Restaurateur: Valued associates will take care of the customer

by Alicia Kelso — Editor, QSRWeb.com

Cameron Mitchell says the answer to any question is always 'yes.'

How to get customers to sign up for your loyalty program

About 12 to 15 percent of a company's most loyal customers contribute 55 to 70 percent of total sales.

Three ways brands can get a handle on negative comments

How you handle one comment has a ripple effect on how other customers perceive your brand.

McDonald's outlines adjustments to win back 'customer relevance'

Executives admit the pace of menu introductions overcomplicated restaurant operations last year.

Krispy Kreme CEO focused on brand experience over food trends

by Alicia Kelso — Editor, QSRWeb.com

Based on early results, the company is now recommending its smaller factory model to franchisees.

Sonic turns to technology to enhance personalized service

by Alicia Kelso — Editor, QSRWeb.com

A deep product pipeline has allowed the brand to better compete with fast casual restaurants, execs say.

Remodeled White Castle restaurant includes self-ordering stations

The unit also includes front-counter seating and a Coca-Cola Freestyle fountain dispenser.

Customer experience research unveils shortcomings in restaurant industry

Ninety-eight percent of 'highly satisfied customers' are more likely to purchase additional products from the brand.

Subway's mobile payments adoption a 'market signaling event'

Mobile payment is just one piece of the puzzle; mobile marketing is how brands stand out. 

Popeyes' president: The most successful brands focus on people development

by Alicia Kelso — Editor, QSRWeb.com

No matter how good a product tastes, if you don't have a good operations process, it's not going to work, exec says.

Speed of service a priority for McDonald's in 2014

The company will focus investments on operational efficiencies, training initiatives and restaurant remodels.

CEO: Loyalty, brand engagement trends behind EMN8's rebrand

by Alicia Kelso — Editor, QSRWeb.com

A loyalty solution helps marketers have a 'real view' of customers' behavior, and allows them to engage more.

Subway franchisees explore off-site business via mPOS platform

by Alicia Kelso — Editor, QSRWeb.com

The pay-at-location functionality has franchisees using the solution at community events and for catering.

FCES panel: Ready or not, mobile payments are coming

Mobile payments provide the ability to more personally interact with your guests, and gain more data about their habits.

How to get a customer to come back to your restaurant

The most successful small businesses get more than 60 to 70 percent of their customers coming back on a monthly basis.