3 tips for responding to Yelp reviews

Sending a private message is like sending a personal email and is best used to thank patrons for writing a positive review.

QSR segment behind in digital gifting

by Alicia Kelso — Editor, QSRWeb.com

QSRs are largely absent from the "world of digital gift cards" mostly due to the pervasive franchising model. 

Fun and games: Why restaurant customers respond to gamification apps

Gamification elements, like points and feedback, make us want to continue participating and engaging with the brand.

Do you know your customer loyalty quotient?

Customers buy 20 percent more product and also accelerate purchase frequency by 20 percent when motivated by a reward.

How negative word-of-mouth marketing can lead to more sales

Unfavorable comments can lead to increased sales if acted upon appropriately and quickly.

QSRs shift focus to mobile for differentiation

by Alicia Kelso — Editor, QSRWeb.com

Brands are increasing their budgets for mobile initiatives, from loyalty to promotions and payments.

The changing face of QSR customer loyalty programs

Digital loyalty programs can increase the visit frequency of those loyal customers by 12 to 44 percent.

Earl of Sandwich, VooDoo BBQ will discuss Millennial marketing at FCES

Attendees of Fast Casual Executive Summit will learn strategies and best practices for using the mobile channel to build profitable relationships with…

How to use social proof to attract more walk-ins and orders

Reviews, ratings and comments posted on your website will show potential customers how much others have enjoyed your food and service. 

Top CEOs join Fast Casual Exec Summit's experts panel

Attendees will have the opportunity to grill industry leaders on what it takes to run a successful fast casual restaurant.

Arby's focus turns to operational efficiencies

by Alicia Kelso — Editor, QSRWeb.com

The company's SVP of Operations said value is on trend and Arby's will embrace this with a new Snack and Save Menu rolling out in the fall.

Bringing the thunder to customer service

by Alicia Kelso — Editor, QSRWeb.com

Speaker points to Chick-fil-A's culture and training as a case study on how to differentiate from other brands.

Millennials want brands to be 'useful,' 'disruptive'

by Alicia Kelso — Editor, QSRWeb.com

It's not enough to just have functional and emotional products anymore; consumers want to participate.

What the restaurant industry can learn from retail experts

by Alicia Kelso — Editor, QSRWeb.com

Hiring the right people and training those people are keys to an increasingly customer-centric environment.

With SnapChat, Taco Bell raises the bar on social media marketing

When restaurants encourage guests to post and send photos via SnapChat or other social media platforms, they demonstrate transparency, which in turn promotes…

Del Taco's rebranding effort focuses on quality/value balance

by Alicia Kelso — Editor, QSRWeb.com

The initiative also includes two new menu platforms, an updated restaurant design and operational changes to enhance the guest experience.

A peek at Dunkin' Donuts' new restaurant designs

by Alicia Kelso — Editor, QSRWeb.com

The company allows franchisees to select individual elements from four design options.

Online reviewers identify dirtiest areas in a restaurant

Cintas Corporation compiled website reviews to come up with commonly overlooked cleaning concerns and how to remedy those concerns. 

10 start-up tips for restaurant operators

Start with a small menu and as you grow and learn what your customers are demanding, find a happy medium with menu size and what your kitchen can deliver.

5 things first-time visitors need to see on a restaurant's website

It is crucial to have high-quality photos on your site; low-quality photos can lead a new customer to think your restaurant is also low-quality.