Engaged customers are 10 times more likely to visit a restaurant

To be most effective, communications have to be ongoing and not limited to when a customer dines.

Consumers driving the need for restaurants to adopt mobile solutions

by Alicia Kelso — Editor, QSRWeb.com

Some experts predict mobile payments to reach critical mass in three to five years.

Commentary: What you can learn from Panera's 'hidden menu'

Does having a secret menu make sense? The answer is, possibly.

NoshList CEO: 'Mobile is about to change everything about restaurants'

by Alicia Kelso — Editor, QSRWeb.com

Mobile is a growing channel that pushes promotions and specials, provides better service and offers payment options.

Restaurant brands pitch in for Oklahoma tornado relief

by Alicia Kelso — Editor, QSRWeb.com

Chains have been handing out food to victims and first responders, as well as directing their social fan base to relief organizations.

McDonald's defends nutritional options, children's marketing

by Alicia Kelso — Editor, QSRWeb.com

The company plans between 1,500 and 1,600 new restaurants this year, most of which will open in new and emerging international markets.

BK Delivers adds MasterCard's digital wallet service

by Alicia Kelso — Editor, QSRWeb.com

MasterPass' functionality includes one log-on, eliminating the need to enter delivery and card info for every transaction.

Baskin-Robbins jumps into retail, tests online ordering

by Alicia Kelso — Editor, QSRWeb.com

The brand's new line of shelf-stable ,sherbet-flavored freezer bars is part of its 'weather proofing' strategy.

Tourists are coming: Is your restaurant ready to accommodate?

Since most foreign tourists won't have access to a PC during their trip, it's critical to offer mobile-based feedback mechanisms featuring short…

Connecting with franchisees and frontline employees to catalyze innovation

Creating more connections with managers, employees and franchise owners who work with customers on a regular basis will inject new perspective into the…

Dunkin' Brands: Mobile is the center of marketing strategy

by Alicia Kelso — Editor, QSRWeb.com

Big data is the future of the fast-paced QSR industry, CEO says.

How to optimize your restaurant menu on your website

Showcase your featured specials right on your homepage to draw first-time visitors in and build excitement around your limited-time offering.

Taco Bell hopes to bring more options to value menu competition

by Alicia Kelso — Editor, QSRWeb.com

The new low-end menu will feature 12 rotating items, all for $1.

What's new, and what's not, about giving great customer service

Customers have changed in ways that will profoundly impact how you deal with them.

CEO Jack Dorsey: Square Register's new features are perfect for QSR mold

by Alicia Kelso — Editor, QSRWeb.com

Order modifier and custom kitchen ticket additions are expected to speed up service and simplify operations.

5 ways to turn customer complaints into incremental sales

Complaints can represent an opportunity for QSRs and fast casuals to bake social media deeper into the fabric of their organization and become more nimble.

Dunkin' Donuts uses LTO strategy to 'talk to customers'

by Alicia Kelso — Editor, QSRWeb.com

Dunkin' is working on a loyalty program that makes sense with a franchised system.

Chick-fil-A earns high marks for service and community support

by Alicia Kelso — Editor, QSRWeb.com

Attributes such as value, friendly service and order accuracy examined in a new report.

How to get your restaurant to come up on a Google search

Google now factors in the number of Facebook, Twitter, Google Plus, and other social media chatter about your website, so it's a good idea to be active on at…

Three ways to get your customers out of an ordering rut

Because competition has intensified, pushing guests to experience the full extent of your menu is critical to long-term success.