Extending the restaurant experience through technology

by Alicia Kelso — Editor, QSRWeb.com

With the fast rate of mobile adoption, having an app is where restaurants are going to build their database and loyalty.

Krispy Kreme plans to step up customer engagement efforts

by Alicia Kelso — Editor, QSRWeb.com

The brand plans to develop more relationships with licensing partners to extend the experience outside its shops.

Restaurant execs share successful mobile campaign stories

by Alicia Kelso — senior editor, QSRweb.com

Brands execs are finding success from mobile campaigns by using gamification, loyalty, payments and other features.

The difference between ‘OK’ and ‘delightful’ restaurant experiences

by Alicia Kelso — senior editor, QSRweb.com

Those who rate their experience a 5 out of 5 on satisfaction are eight times more likely to recommend the restaurant than those who rated it a 4 out of 5.

The top online ordering trends restaurants can’t ignore

by Alicia Kelso — senior editor, QSRweb.com

The reason consumers prefer online versus traditional (phone or in-person) orders is because it offers instant gratification.

The sound and the query

Consumers want more from a brand's mobile strategy than a few seconds saved at the counter.

Diners go mobile: 3 ways to attract patrons on the go

Use photos: People searching Yelp stay on a business page with photos two and a half times longer than on one without.

KFC China takes page from Chick-fil-A, steps up 'customer proposition'

by Alicia Kelso — Editor, QSRWeb.com

KFC U.S. is taking some learnings from successful global businesses and applying them to the domestic system.

McDonald's breakfast sales not impacted by new competition

by Alicia Kelso — Editor, QSRWeb.com

The company is undergoing a 're-set' to emphasize the importance of staffing and enhance the customer experience.

How mystery shoppers provide a 'micro view' of restaurant operations

by Alicia Kelso — Editor, QSRWeb.com

Customers can give sentiment, but they don't have the trained eye to provide that micro view that shoppers look for.

A look at the 'customer driven' features behind Jersey Mike's mobile app

by Alicia Kelso — Editor, QSRWeb.com

Loyalty and online orders have grown steadily since the app's launch in the fall, and more features are expected soon.

How defining customer segments can help you maximize revenues

With new customers, you get one chance to make a good impression and get them to come back frequently.

Sonic's plan for differentiation: Chocolate jalapeno shakes and interactive screens

by Alicia Kelso — Editor, QSRWeb.com

The Point of Personalized Service initiative will boost customer experience, drive sales and profitability, CEO says.

'Mobile Evangelist of the Year' Jack Philbin will headline 2014 CONNECT Mobile Innovation Summit

The self-professed "mobile geek" co-founded Vibes before text messaging was even possible in the U.S.

Burger King rolling out mobile payment app systemwide

by Alicia Kelso — Editor, QSRWeb.com

The app, developed by Tillster, will include the ability to pre-order, as well as coupons and nutritional information.

Pilot program created to 'look through the eyes of a McDonald's millennial'

by Alicia Kelso — Editor, QSRWeb.com

McDonald's Philadelphia will tap into members' opinions on both the brand and the value and quality of menu items.

How to protect your restaurant from online attacks

by Alicia Kelso — Editor, QSRWeb.com

Develop a 'neutralizer' mechanism that allows you to not take negative comments or reviews personally.

Keeping the 'quick' in quick-service with mobile POS technology

Speed of service is the No. 2 reason (behind price) consumers seek out a QSR brand.  

Tim Hortons unifying POS system for pre-order, pre-pay platform

by Alicia Kelso — Editor, QSRWeb.com

The brand is testing a soup and sandwich station, which has yielded a 50-percent greater throughput.

Tim Hortons CEO: Intensity of QSR environment unlike anything in past 40 years

by Alicia Kelso — Editor, QSRWeb.com

The brand considers the U.S. a 'must-win' market with plans to add 300 restaurants by 2018.