How to get spring breakers into your restaurant

Ask local hotel owners to give your menu/promotional mailer to each guest upon check in and offer to cross-promote their hotel at your establishment.

Burger King SVP Finance: Focus now is on consumer experience

by Alicia Kelso — Editor, QSRWeb.com

The company has added restaurant coaches who grade speed of service, staff friendliness, cleanliness and more.

Commentary: McDonald's Fish McBites fail to hook consumers

Recent sales performances have shown that customers are now looking for something more than just inexpensive food.

Effective marketing on a shoestring budget

by Alicia Kelso — Editor, QSRWeb.com

People are three to four times more likely to buy from you if they know you.

Mobile apps strengthen brand-consumer relationships

A branded mobile app provides a direct link to loyal customers and provides new and powerful customer-level data.

Wendy's finds value-premium balance

by Alicia Kelso — Editor, QSRWeb.com

The company is moving toward a consistent POS system as part of its reimaging program.

Startup to franchisor: Ice cream concept's success comes from constant branding

by Alicia Kelso — Editor, QSRWeb.com

The Comfy Cow founders discuss how they branded, duplicated and expanded their premium ice cream concept during a slow economy.

New app puts restaurant customers in control of music

by Cherryh Cansler — Editor, FastCasual.com

Roqbot allows customers to select the music played while they eat.

Using mobile to differentiate your business and drive profits

With professional retail systems, customers also can perks based on actual accrued purchase amounts, allowing them the flexibility to earn rewards for more…

Burger King shifting to value messaging amidst tight competition

by Alicia Kelso — Editor, QSRWeb.com

Operations coaches now working with restaurant teams to standardize the customer experience across the U.S. system.

Krispy Kreme: Operations and marketing spark growth

by Alicia Kelso — Editor, QSRWeb.com

The chain marks its debut in India this week and is also ready to open its first small shop model in the U.S.

Experts weigh in on emerging restaurant trends

by Alicia Kelso — Editor, QSRWeb.com

Look for visual marketing plans, mobile engagement and daypart expansion in the New Year.

What to expect in the quick-service segment in 2013

by Alicia Kelso — Editor, QSRWeb.com

Mobile initiatives will pick up in the New Year, and so will competition from other segments.

Top 2012 (non-menu) stories for the QSR segment

by Alicia Kelso — Editor, QSRWeb.com

Intensified competition has been driven by comprehensive rebranding efforts.

How to get results from the mobile restaurant user

A mobile optimized website and a sound mobile marketing strategy provide a firm foundation for creating more restaurant sales.

How one restaurant brand uses digital menu boards to engage guests

With its new solution, Boloco guests can play games while they wait for their food.

Jack in the Box turns in strongest sales year since 2007

by Alicia Kelso — Editor, QSRWeb.com

Operational improvements contributed to sales increases.

Q&A: The evolution of online ordering

NetWaiter's co-founder discusses how online ordering has changed from a convenient operational tool to a marketing asset.

Restaurants adapting Facebook ordering integration

by Alicia Kelso — Editor, QSRWeb.com

Nearly 100 percent of restaurant brands will be on Facebook within the next two years.

How a digital loyalty program can help a smaller chain compete

Digital customer engagement providers can now use social media accounts to link a customer's existing social media identity to a new digital customer…