Restaurant apps evolve into interactive information providers

by Alicia Kelso — Editor, QSRWeb.com

Informational apps are more effective at impacting purchasing decisions than entertainment apps.

Burger King adds operations coaches for consistent experience

by Alicia Kelso — Editor, QSRWeb.com

New menu and marketing initiatives continue to yield positive results.

9 best practices for restaurant operators

by Christopher Hall — w, t

A foodservice expert delivers tips on how to maximize performance by taking care of the basics.

Waking up to late night

As QSR and casual dining segments increase their late-night business, fast casual remains absent in this growing space.

3 tips for creating an effective mobile website

Mobile website visitors are in a rush; make sure all of the information they need is easily and quickly accessible.

Technology, value emerge as McDonald's priorities in tight market

by Alicia Kelso — Editor, QSRWeb.com

CEO discusses Q3's soft sales and customer service initiatives, including a greater focus on mobile initiatives.

Commentary: 5 tips to maximize digital menu board ROI

Operators are moving forward in their use of digital menu boards for the cost savings, greater revenues, reduced perceived wait times, flexibility and…

Chains testing thermal technology to achieve quicker dine-in service

Non-intrusive infrared sensors installed over the waiting line area in the restaurant monitor customers as they wait to order, providing data that identifies…

Wendy's CMO: 'All great brands evolve'

by Alicia Kelso — Editor, QSRWeb.com

Wendy's unveiled a new logo to complement its restaurant and marketing makeovers and will test mobile payments next month.

Smaller chains need mobile, too

by Cherryh Cansler — Editor, FastCasual.com

As consumers become more comfortable with mobile payments, restaurant owners are looking for inexpensive ways to provide them.

Dunkin CEO optimistic about mobile initiatives

by Alicia Kelso — Editor, QSRWeb.com

During Wells Fargo Securities Summit, Nigel Travis touts product pipeline, K-cup promotions.

Using social media conversations to foster brand awareness

by Valerie Killifer — Editor, FastCasual.com

Most online conversations are positive; however customer service is an easy point of contention.

Restaurant marketers continue to underspend in the digital space

Data generated from new digital customer engagement tools provide restaurant marketers with a far greater knowledge of their top customers than has ever…

Commentary: How to avoid losing customers' interest

The whole idea of 'best practices' is to repeat success; however people are fickle and if they've seen it before, it will be less effective.

QSRs generate loyalty through new mover marketing programs

by Alicia Kelso — Editor, QSRWeb.com

In the age of digital, targeted marketing packages still garner high response rates.

Restaurants leverage football season for new promotions

by Alicia Kelso — Editor, QSRWeb.com

Television campaigns pick up and new themed products roll out.

Tools for foodservice social media campaigns

A social media expert reviews lessons learned from the Foodservice Social Media Universe event.

Popeyes' executives outline path to continued success

by Alicia Kelso — Editor, QSRWeb.com

Analyst Day examines company's five-pillar approach behind a "You Ain't Seen Nothing Yet" theme.

McDonald's adding calorie information, testing fruit and veggie options

The company also plans to test additional produce side options and grilled chicken choices for Happy Meals. 

Would you like points with that? QSRs serve up loyalty programs

QSRs are beginning to experience the benefits of adopting robust digital loyalty programs, including bigger transactions.