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Customer Service / Experience Features

Subway TV & Radio digital signage program expanding systemwide

by Alicia Kelso — Editor, QSRWeb.com

The programming highlights core menu items, in-store promotions and music for customers in the queue.

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Wendy's plans new ad campaign as part of brand rejuvenation

by Alicia Kelso — Editor, QSRWeb.com

New products this year will feature twists on natural-cut fries and classic spicy chicken club.

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Commentary: Loyalty marketing drives sales and brand affinity

Starbucks and industry stats show what works for QSRs.

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Commentary: Pinterest offers restaurants another way to communicate with customers

Editor's note: This post was originally published on SmartBlog on Restaurants. For more foodservice news, sign up for Restaurant SmartBrief.

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QSRs ready for Valentine's Day rush

by Alicia Kelso — Editor, QSRWeb.com

Heart-shaped doughnuts, biscuits on the menu.

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Survey: Dunkin' Donuts coffee fans are the most loyal

by Alicia Kelso — Editor, QSRWeb.com

McDonald's, Subway tie atop the QSR category for most loyal fans.

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Five keys to creating great customer experience

by Alicia Kelso — Editor, QSRWeb.com

NAPICS speaker discusses how great service can make up for mediocre food.

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Tips on how to use Facebook as a business promotion tool

by Alicia Kelso — Editor, QSRWeb.com

Owner of ice cream shop discusses how to boost rankings and customer interaction.

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QSRs embracing Super Bowl marketing juggernaut

by Alicia Kelso — Editor, QSRWeb.com

Sales of chicken wings expected to surpass pizza for the game.

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NRA: Consumers want local sourcing and healthy menu choices

by Alicia Kelso — Editor, QSRWeb.com

The association's 2012 Restaurant Industry Forecast predicts modest sales and employment growth.

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Wendy's accelerates store reimaging, undergoes employee 'reboot'

by Alicia Kelso — Editor, QSRWeb.com

Company sees lift in dine-in sales at remodeled restaurants.

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How Subway created the top brand buzz

by Alicia Kelso — Editor, QSRWeb.com

Differentiation is the key to generating — and maintaining — positive consumer perception.

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McDonald's named a top global brand for 'consumer responsiveness'

by Alicia Kelso — Editor, QSRWeb.com

Interbrand's methodology factors in financial performance, role of the brand and brand strength.

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Dunkin' Donuts Chicago unit opens with new look, enhanced menu

by Alicia Kelso — Editor, QSRWeb.com

Dunkin' Donuts will open its 500th Chicago location Jan. 14. The milestone restaurant will feature a new design, with updated colors and coffee buzz words…

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Adding brand personality to a mobile app is important

by Alicia Kelso — Editor, QSRWeb.com

As more brands launch iPhone and Android applications, they should differentiate with interactive, fun features.

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Commentary: Keep the bathroom clean or risk losing customers

You may have the cleanest kitchen and best food in the city, but if the bathroom is dirty, customers won't think favorably of your operation.

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Commentary: 10 restaurant marketing tips for 2012

Creating engaging, informative communications for your guests and keeping them involved with your brand online and off, is what we call the "new enhanced…

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Burger King adds Coca-Cola Freestyle

by Alicia Kelso — Editor, QSRWeb.com

Burger King Corporation's company-owned restaurants across the U.S. now feature the Coca-Cola Freestyle fountains.

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QSR mobile marketing focuses heavily on couponing

by Alicia Kelso — Editor, QSRWeb.com

Cellit study draws from 125 QSRs; predicts mobile payments and location-based services to pick up steam.

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Jack in the Box testing Google Wallet platform

by Alicia Kelso — Editor, QSRWeb.com

Mobile payment technology currently available at 35 restaurants.

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