Order hear: Culver's adds more accessible drive-thrus

by Alicia Kelso — Editor, QSRWeb.com

About 60 restaurants are now equipped with a system that makes it easier for the deaf and hearing impaired to order.

Culver's adds OrderAssist for drive-thrus

Some Culver’s franchisees are taking a proactive approach in accommodating their guests with hearing impairments. About 60 operators in the 440-unit chain…

White Castle inducts Cravers into Hall of Fame

October 12, 2011

On Oct. 20, White Castle is inducting 12 dedicated Cravers from six states into its Cravers Hall of Fame. Hundreds of applications were submitted for the…

Snapfinger develops mobile app for virtual drive-thru experience

October 11, 2011

Snapfinger, a remote web and mobile ordering and pre-payment services company, announced the creation of the Extended Drive-Thru (EDT) remote ordering…

Whataburger's new campaign shows customer perspective

by Alicia Kelso — Editor, QSRWeb.com

Chain's first new marketing message in nine years coincides with launch of All-Time Favorites menu.

Carl's Jr. marks Texas milestone

October 10, 2011

Carl's Jr. will open its 50th restaurant in Texas this week and is celebrating with a series of free burger events.

Del Taco, Real Steel team up for 2-D barcode promotion

October 9, 2011

Del Taco and Real Steel, the newly released film starring Hugh Jackman, have teamed up for a promotion that includes limited edition "Macho" sized movie-themed…

Court rules against Taco Bell in discrimination case

October 9, 2011

Taco Bell's 220 California units will likely have to undergo improvements after a federal judge ruled the chain violated federal and California laws protecting…

Pretzelmaker marking 20th anniversary with free bites

October 6, 2011

Pretzelmaker will mark its 20th anniversary by hosting a Birthday Bites celebration at participating stores across the country.

Subway to accept contactless payments in 2012

by Alicia Kelso — Editor, QSRWeb.com

October 6, 2011

Announcement comes shortly after Subway begins testing mobile payment option.

Taco Bell's Feed the Beat artists help #BeatHunger

October 5, 2011

Taco Bell's Feed the Beat artists are leveraging their social media networks to raise awareness and donations to end world hunger. The effort is part of Taco…

Commentary: Ten lessons the restaurant industry can learn from Steve Jobs

by Alicia Kelso — Editor, QSRWeb.com

Innovator, visionary, entrepreneur always kept a focus on the customer.

Boston Dunkin' Donuts challenges guests with SCVNGR game

October 4, 2011

Through October, Dunkin' Donuts is teaming up with SCVNGR to celebrate the chain's new Chicken and Tuna Salad Deli Sandwich offerings. SCVNGR, an interactive…

Marble Slab, MaggieMoo's campaign supports Komen for the Cure

October 3, 2011

Marble Slab Creamery and MaggieMoo's Ice Cream is celebrating National Breast Cancer Awareness Month and National Pizza Month in October with two special…

Baskin-Robbins brings back flavor creation contest

October 3, 2011

Baskin-Robbins is bringing back its online flavor creation contest after a successful debut last year.

The beat goes on: Music can make or break customer experience

by Alicia Kelso — Editor, QSRWeb.com

Diverse playlists, volume key factors in guests' intent to return to a restaurant.

McDonald's brings back Monopoly

September 26, 2011

McDonald's popular Monopoly game is back at nearly 14,000 participating restaurants throughout the U.S.

Commentary: Social media has earned a seat at the table

Social media efforts need to be on par with all of the mainstream disciplines, such as operations, marketing and real estate.

Give customers what they want before the first order

by Rob Connelly

Knowing how your customer thinks is a vital part of any strategic business plan. This means understanding not only what drives decisions in the board room, but…

TCBY plans 30th anniversary celebrations

September 18, 2011

TCBY has planned its official 30th anniversary celebration, with nationwide events created specifically to thank its customers. On Sept. 30, participating…